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General Information

Websiteapp-x.com
Blogapp-x.com/blog
Twitter@app_x
CategorySoftware
Phone8009149120
Emailinfo@app-x.com
Employees14
Founded6/06
DescriptionSolutions for alternative asset managers

Offices

Corporate Headquarters
590 Burbank St.
Suite 220
Broomfield, CO, 80020
USA

People

Former People

Funding

TOTAL $18k
FUNDING TOTAL $18k
Seed, 5/08
TechStars
$18k

Competitors

Tags

Application Experts

Application Experts (App-X) is the leading provider of flexible, web-based software solutions for Alternative Asset Fund Managers, Institutional Investors, and Impact Investors.

Recent Milestones

  • Check
    Application Experts — App-X Welcomes Donald Davis to the Team (3/13/13)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — App-X's Jeff Williams Featured in PE Manager Magazine (1/31/13)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Millstone Group Brings on AIM to Manage Fundraising and Investor Relations (1/30/13)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — App-X Sponsoring Upcoming National Summit for Middle Market Funds (10/23/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — App-X Joins other Colorado-based Businesses to Launch "Colorado Entrepreneurial by Nature" (10/22/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Beth Busenhart's Article "Impact Investing: Using the Right Tools" Appears in Stanford Social Innovation Review (10/18/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Trilogy Implements AIM Fund Management CRM to Streamline Operations (10/2/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Kevin Kelly Answers 5 Questions about Impact Investing in Emerging Markets ESG (10/1/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — TechStars Using AIM for Fundraising, Investment Tracking, and Managing Their Collective Networks (9/11/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Beth Busenhart Featured on CSRwire Defining Sustainability Acronyms and Terms (8/14/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — University of Minnesota Added to List of Endowments Using AIM (7/13/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — The Rockefeller University Using AIM to Streamline Manager Research and Tracking (6/22/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — App-X's Beth Busenhart Discusses GIIRS, Measurement Tools on CSRwire (6/13/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Equilibrium Capital Group Using AIM for Fundraising (6/12/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — Application Experts Launches Streamlined New Web Site (6/11/12)
    Posted 3/25/13 at 2:39pm via app-x.com
  • Check
    Application Experts — App-X To Share Technology Strategies For Impact Data Management During ANDE Metrics Conference (6/5/12)
    Posted 3/25/13 at 2:39pm via app-x.com

Videos

Above:

The All-New AIM

Added: 12/9/12
Above:

Track Fundraising Progress

Added: 3/25/13
Above:

Organize Investment Opportunities

Added: 3/25/13
Above:

Manage Contacts and Interactions

Added: 3/25/13
Above:

AIM Portal

Added: 3/25/13
Above:

Allow Users to Submit Deals or Funds from the Web

Added: 3/25/13

Screenshots

Products

AIM

AIM centralizes institutional knowledge related to fundraising, investment due diligence and portfolio management for Alternative Asset Fund Managers and Institutional Investors.

Contact and Interaction Management -Store information on all the contacts and organizations with whom you communicate -Record details of every meeting, call, and email exchanged with those contacts -Schedule follow up tasks and receive reminders -Centralize institutional knowledge

Investing -Track your pipeline of prospective investments from beginning to end -Record details from each step of the due diligence process -Increase deal flow in a scalable manner -Ensure due diligence steps are performed accurately and on time -Demonstrate a thorough and regimented process to auditors and investors

Fundraising -Store information on prospective investors in your universe -Gain visibility into each stage of your fundraising pipeline -Automate generation and distribution of numbered PPMs and track with optional secure Data Room -Consolidates Limited Partner contacts and communication preferences

Portfolio Management -Simplifies ongoing portfolio monitoring, analysis and reporting -Improves transparency, consistency, and compliance

CRM systems are designed to track customers and forecast sales activity. AIM, by Application Experts, transforms the market’s leading CRM platform, Salesforce.com, into a complete front office solution for Fund Managers and Institutional Investors.

Using AIM means better communication with limited partners and attracting and retaining more in the future. It means a deeper understanding of all the investments in your universe, your pipeline, and your portfolio. It means more time spent investing and fundraising, and less time hunting for information and preparing for meetings.

AIM Portal

Websiteapp-x.com/portal
StageLive
Launch DateJuly 1, 2011
Tags data-room, investor-portal

PULSE Impact Reporting

PULSE helps organizations track and benchmark financial, operational, environmental and social data to better demonstrate impact.

PULSE is built on the salesforce.com platform. Salesforce.com is the leader in Customer Relationship Management (CRM) computing. Because of its cloud-based and open architecture, it is also redefining what “CRM” means. Without salesforce.com, there is no PULSE. It’s the foundation. It’s very important for organizations to understand that an experienced salesforce.com administrator is required to install and use PULSE effectively.

But salesforce.com is a powerful tool with many advantages for you and your organization. Salesforce.com offers free subscriptions to non-profits so your organization can take advantage of the most powerful CRM tool available in addition to the PULSE product. Because both run from a shared data center (“the cloud”) there is no software to install and none to upgrade. You simply log in and start using it and customizing it.

At its core, PULSE has three main components:

  1. Collecting PULSE is an easy-to-use repository for user defined or IRIS impact metrics. Data is entered through a web based interface with a classic salesforce.com look and feel. Your data is secure, and data sent to the IRIS aggregator for benchmarking is anonymous and confidential.

  2. Reporting PULSE allows for reporting across different metrics. You can select specific metrics, groups of metrics, and can flag them as confidential. Reports can be saved as Reporting Groups for common reports.

  3. Standardizing - IRIS PULSE comes pre-loaded with the IRIS taxonomy. These can be customized by your organization, but IRIS standards allow for collection of data across social impact organizations for industry benchmarking and reporting. As a PULSE user, you also have access to the aggregated IRIS data

App-X was chosen as the exclusive application partner because we are an application company dedicated to the salesforce.com platform, our ability to support applications like PULSE, and our complimentary products that can make PULSE a holistic relationship management powerhouse for your organization.

Traffic Analytics

Compete

App-x

Sources

  1. TechStars Demo Day: Acquisitions Galore As Twelve Companies Strut Their Stuff (techcrunch.com) [edit]
  2. New Product Release: AIM Portal (app-x.com) [edit]
    B Corp Website (bcorporation.net) [edit]
    App-X Website (app-x.com) [edit]
    Hedge Fund Proprietary Capital Becomes New AIM Client (app-x.com) [edit]
    Charter School Growth Fund Brings on AIM to Manage Fundraising (app-x.com) [edit]
    Caltech Using AIM for Fund Tracking (app-x.com) [edit]
    Fund Advisor FPG Leverages AIM to Track Fundraising Efforts (app-x.com) [edit]
    VC Firm NEA Implements AIM for Fundraising (app-x.com) [edit]
    PULSE Adopters Named Among Forbes' Top Social Entrepreneurs (app-x.com) [edit]
    PULSE Product Manager Beth Busenhart Featured on "Socially Conscious Investing" (app-x.com) [edit]
    Ashden Adopts PULSE to Track progress and impact of Award Winners (app-x.com) [edit]
    Harbour Group Tracking Their Deal Pipeline Using AIM from Application Experts (app-x.com) [edit]
    Beth Busenhart Talks Impact Investing in ColoradoBiz Magazine (app-x.com) [edit]
    App-X CEO and Co-Founder featured in Boulder Daily Camera (app-x.com) [edit]
    IDB Extends the Functionality of PULSE with Custom Enhancements (app-x.com) [edit]
    App-X CEO Kevin Kelly Talks about Embracing the Cloud in ColoradoBiz Magazine (app-x.com) [edit]
    Application Experts Donates Software Consulting Services to Support The Chanda Plan Foundation’s Goal of Alternative Therapies for People with Disabilities (app-x.com) [edit]
    App-X To Share Technology Strategies For Impact Data Management During ANDE Metrics Conference (app-x.com) [edit]
    Application Experts Launches Streamlined New Web Site (app-x.com) [edit]
    Equilibrium Capital Group Using AIM for Fundraising (app-x.com) [edit]
    App-X's Beth Busenhart Discusses GIIRS, Measurement Tools on CSRwire (app-x.com) [edit]
    The Rockefeller University Using AIM to Streamline Manager Research and Tracking (app-x.com) [edit]
    University of Minnesota Added to List of Endowments Using AIM (app-x.com) [edit]
    Beth Busenhart Featured on CSRwire Defining Sustainability Acronyms and Terms (app-x.com) [edit]
    TechStars Using AIM for Fundraising, Investment Tracking, and Managing Their Collective Networks (app-x.com) [edit]
    Kevin Kelly Answers 5 Questions about Impact Investing in Emerging Markets ESG (app-x.com) [edit]
    Trilogy Implements AIM Fund Management CRM to Streamline Operations (app-x.com) [edit]
    Beth Busenhart's Article "Impact Investing: Using the Right Tools" Appears in Stanford Social Innovation Review (app-x.com) [edit]
    App-X Joins other Colorado-based Businesses to Launch "Colorado Entrepreneurial by Nature" (app-x.com) [edit]
    App-X Sponsoring Upcoming National Summit for Middle Market Funds (app-x.com) [edit]
    Millstone Group Brings on AIM to Manage Fundraising and Investor Relations (app-x.com) [edit]
    App-X's Jeff Williams Featured in PE Manager Magazine (app-x.com) [edit]
    App-X Welcomes Donald Davis to the Team (app-x.com) [edit]
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Last Edited 4/21/13

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