|Phone||+1 646 532 3062|
|Description||Influence marketing platform|
Appinions has created a platform that can identify the individuals who have true influence on any subject, and provide a roadmap for clients on how to reach and influence those influencers to the client’s benefit.
Whether it’s a company trying to convince the world that it has the best-in-class products or services, a political campaign trying to convince the electorate that it’s candidate has the best understanding of their issues, or a media outlet trying to convince it’s readers that it’s candidate reflects their interests in the issues of the day, Appinions offers the most comprehensive, big-data, cross-channel approach to accomplishing those goals through the ability to identify and reach those who can change opinions fastest.
Monitoring activity on Social Networks and Traditional Print and Broadcast Media, Appinions proprietary software gives the first sophisticated, multi-channel indication of who can truly influence opinion on any given subject, and details what those opinion leaders are saying and who is listening. It’s the first step for any client who is seeking to change minds, or reinforce them.
In addition, by monitoring the flow of opinions across all forms of media, including social media, Appinions can use its big-data approach to give its clients an unprecedented ability to measure the performance of their campaigns. For the first time, by monitoring before and after activity, they can get a real picture of just how their efforts have changed opinions and have influenced those who speak the loudest on any subject. It offers a state-of-the-art report card on the impact of Marketing, Advertising or Public Relations campaigns on anything from branding issues to the potential effectiveness of a would-be president or mayor.