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AppDirect

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Where business can find, buy and manage web-based applications.

Our Business Application Network allows businesses to easily find the perfect software solution for their needs through our application marketplaces. Businesses can now benefit from one bill for all their applications and one portal to manage and use them. This allows greater integration, ease of use and security for application management.

The Story

We founded AppDirect in the summer of 2009 with a simple mission: improve the web-based enterprise experience. Our mission and enthusiasm attracted a leading team with over 55 years of collective on-demand e-commerce and software experience from HP, Oracle, Google, VMware, and Salesforce. In our first year, AppDirect grew into one of the largest independent software distribution channels through channel partners that share our vision and passion for web-based products.

Web-based software is better.

Web-based technology overcomes the barriers to entry that software companies face in the traditional packaged software market. This makes the software industry more competitive and businesses can now benefit from a greater range of products and services. It liberalizes software by allowing small businesses to access and afford enterprise grade solutions.

We make web-based software even better.

AppDirect promotes the ease of use, security and reach of web-based applications. Despite the growth in web-based applications over the past few years it remains difficult to find solutions and integrate them for unified management and use. We address this problem with our Application Marketplace, which makes it much easier for businesses to find and compare solutions. We also allow businesses to manage and use web-based software applications in a unified environment through our Business Application Manager.

Milestones

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• 
  AppDirect added Patrick McBride as VP of Technical Operations. (10/1/10)
  Posted 4/23/12 at 1:49pm
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  AppDirect added Nat Robinson as CMO. (10/4/11)
  Posted 10/6/11 at 9:41pm
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  AppDirect added Christophe Levesque as Director of Federation and Provisioning. (7/1/11)
  Posted 7/21/11 at 3:34am
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  AppDirect added Andy Sen as SVP of Engineering. (7/1/09)
  Posted 7/21/11 at 3:34am
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  AppDirect added Nicolas Desmarais as Chairman & CEO. (7/17/09)
  Posted 4/21/11 at 11:44am
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  AppDirect added Daniel Saks as President & CEO. (7/17/09)
  Posted 4/21/11 at 11:44am
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  AppDirect received $3.25M in Seed funding. (4/28/11)
  Posted 4/28/11 at 11:54am via yahoo.com
• 
  AppDirect — AppDirect Partners with Deutsche Telekom to Power New Business Marketplace (3/13/12)
  Posted 3/15/12 at 5:14pm via appdirect.com
• 
  AppDirect — AppDirect Partners With Deutsche Telekom to Power New Business Marketplace (3/6/12)
  Posted 3/13/12 at 3:54pm via marketwatch.com
• 
  AppDirect — Appcelerator unveils Open Mobile Marketplace powered by AppDirect (9/19/11)
  Posted 3/12/12 at 4:19pm via appcelerator.com
• 
  AppDirect — AppDirect Announces New Cloud Marketplace Manager, Additional Partnerships and Record Growth (2/29/12)
  Posted 3/12/12 at 4:16pm via appdirect.com
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  AppDirect — AppDirect Adds New Relic's Application Performance Management Capabilities Free of Charge to Its Growing World-Class Network of Application Marketplaces (11/30/11)
  Posted 3/12/12 at 4:04pm via appdirect.com
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  AppDirect — AppDirect wins audience choice award at 2011 Under the Radar conference (4/28/11)
  Posted 4/29/11 at 9:11am via undertheradarblog.com
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  AppDirect — Bell Canada launches Business Application Store powered by AppDirect (2/2/11)
  Posted 4/27/11 at 4:14pm via itbusiness.ca

Videos

Screenshots

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Above: AppDirect
Uploaded: 3/12/12

Sources

1. AppDirect Raises $3.25M to Reinvent the Way Businesses Find, Buy and Use Web-Based Applications (finance.yahoo.com) [edit]
Bell launches Web-based app store aimed at small firms (itbusiness.ca) [edit]
Announcing the Winners of Under the Radar (undertheradarblog.com) [edit]
info.appdirect.com [edit]
info.appdirect.com [edit]
appcelerator.com [edit]
marketwatch.com [edit]
AppDirect Partners with Deutsche Telekom to Power New Business Marketplace (info.appdirect.com) [edit]