|Description||Mobile app publishing|
Weâ€™ve licensed content from several animation studios to produce a high volume of proprietary childrenâ€™s apps based on a number of proprietary frameworks. We expect to imminently launch the first one. Initially marketing to children (actually, their parents), we plan to cross market each of the apps to carve out a dominant position in this vertical. We will leverage our app user base to introduce an app marketplace near the end of this year called The Weeblets Collectionâ„¢, where parents can discover, discuss and download apps for their children and children will use apps in a COPPA (Childrenâ€™s Online Privacy Protection Act) compliant environment. The market will be optimized for quality, age appropriateness and child safety through a curated, social offering.