Integrating the Appboy SDK into mobile applications empowers developers to collect analytics and build rich user profiles. Appboy increases user engagement by letting developers enable customizable in-app game mechanics to promote app features and award users. Combining user achievements with usage data and social network profiles gives developers powerful insight into their user base. Developers can discover high value users through Appboy analytics and directly communicate new features or apps. Appboy prevents developers from losing users, one of the biggest challenges facing mobile applications.

Appboy’s Facebook and Twitter integration leverages social trust as a way to share app use and fuel discovery. As more developers choose to power up their apps with Appboy, the Appboy network scales to accommodate the combined user base - the community grows and recommendations become smarter.

You can sign up to test out the Appboy SDK by visiting appboy.com

Milestones
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Appboy added Jon Hyman as CIO & Co-Founder. (7/1/11)

Posted 11/14/11 at 10:00am
Appboy added Bill Magnuson as CTO & Co-Founder. (7/1/11)

Posted 11/14/11 at 9:59am
Appboy added Mark Ghermezian as CEO & Co-Founder. (1/1/11)

Posted 11/14/11 at 9:58am
Appboy received $1M in Seed funding. (11/23/11)

Posted 11/14/11 at 10:09am via techcrunch.com
Appboy — Appboy Launches Online Source for Everything Apps (2/15/10)

Posted 2/17/10 at 11:10pm via businesswire.com
Appboy — BBC Selects Appboy as one of the top sites on the Worldwide Web (1/8/10)

Posted 1/12/10 at 11:53am via ow.ly
Appboy — Appboy Partners with Best Buy Mobile (12/15/09)

Posted 1/12/10 at 11:49am via ow.ly
Appboy — Featured on Mashable as "The Spark of Genius" Startup of the week. (10/27/09)

Posted 1/12/10 at 11:35am via mashable.com