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General Information

Websiteappboy.com
Blogblog.appboy.com
Twitter@appboy
CategoryMobile/Wireless
Email
Employees9
Founded1/11
DescriptionSDK for mobile apps

Offices

Headquarters
Appboy
One Little West 12th
New York, NY, 10014
USA

People

CIO & Co-Founder
CEO & Co-Founder
CTO & Co-Founder

Funding

Tags

Appboy

Appboy is an SDK and web offering that enhances mobile apps to help developers expand, engage and understand their user base.

Integrating the Appboy SDK into mobile applications empowers developers to collect analytics and build rich user profiles. Appboy increases user engagement by letting developers enable customizable in-app game mechanics to promote app features and award users. Combining user achievements with usage data and social network profiles gives developers powerful insight into their user base. Developers can discover high value users through Appboy analytics and directly communicate new features or apps. Appboy prevents developers from losing users, one of the biggest challenges facing mobile applications.

Appboy’s Facebook and Twitter integration leverages social trust as a way to share app use and fuel discovery. As more developers choose to power up their apps with Appboy, the Appboy network scales to accommodate the combined user base - the community grows and recommendations become smarter.

You can sign up to test out the Appboy SDK by visiting appboy.com

Milestones

  • Check
    Appboy added Jon Hyman as CIO & Co-Founder. (7/1/11)
    Posted 11/14/11 at 10:00am
  • Check
    Appboy added Bill Magnuson as CTO & Co-Founder. (7/1/11)
    Posted 11/14/11 at 9:59am
  • Check
    Appboy added Mark Ghermezian as CEO & Co-Founder. (1/1/11)
    Posted 11/14/11 at 9:58am
  • Dollar
    Appboy received $1M in Seed funding. (11/23/11)
    Posted 11/14/11 at 10:09am via techcrunch.com
  • Check
    Appboy — Appboy Launches Online Source for Everything Apps (2/15/10)
    Posted 2/17/10 at 11:10pm via businesswire.com
  • Check
    Appboy — BBC Selects Appboy as one of the top sites on the Worldwide Web (1/8/10)
    Posted 1/12/10 at 11:53am via ow.ly
  • Check
    Appboy — Appboy Partners with Best Buy Mobile (12/15/09)
    Posted 1/12/10 at 11:49am via ow.ly
  • Check
    Appboy — Featured on Mashable as "The Spark of Genius" Startup of the week. (10/27/09)
    Posted 1/12/10 at 11:35am via mashable.com

Videos

Screenshots

Appboy screenshot
Above: Expand, Engage and Understand Your Users
Uploaded: 11/16/11
Appboy screenshot Appboy screenshot Appboy screenshot
Appboy screenshot Appboy screenshot

Sources

  1. AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base (techcrunch.com) [edit]
  2. Appboy: Social Network for Mobile App Lovers (mashable.com) [edit]
  3. Huge! Best Buy Partners with Appboy for Mobile Apps (ow.ly) [edit]
  4. Kate Russell of BBC gives us her latest selection of the best sites on the World Wide Web. (ow.ly) [edit]
  5. A cutting edge social network connecting mobile app developers and users (businesswire.com) [edit]
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Last Edited 1/20/12

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