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Acquired byIMS Health
Date3/2013

General Information

Offices

Headquarters
720 Third Avenue
Suite 2300
Seattle, WA, 98104
USA

People

CEO and Founder
CEO
CTO and Founder
Executive Vice President
Investor / Advisor

Funding

TOTAL $9.6M
FUNDING TOTAL $9.6M
Series A, 12/2009
Ignition Partners
Madrona Venture Group
Founder's Co-op
$3.5M
Private Equity, 7/2012
$6.1M

Tags

Appature

Appature, Inc. is a Seattle-based technology company that provides a “surprisingly simple” cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies. SaaS-based Appature Nexus combines a big data marketing database (Nexus 360), campaign management engine (Nexus Touch), and reporting and analytics suite for campaign optimization and data visualization (Nexus Insight). Appature announced on March 12, 2013 that it was acquired by IMS Health, and will continue to operate as before as a unit of IMS.

Recent Milestones

Videos

Above:

Appature Nexus Demo Video

Added: 3/13/13

Screenshots

Appature screenshot
Above: Appature Screenshot -- #1
Uploaded: 11/3/10

Products

Appature Nexus

Add some content to this product

Sources

  1. IMS Health Announces Acquisition of Appature (imshealth.com) [edit]
  2. Appature Raises $3.5M, Led by Ignition and Madrona, to Expand Healthcare Customer Base (xconomy.com) [edit]
  3. SEC (sec.gov) [edit]
  4. Appature Newsfeed Series B Financing (appature.com) [edit]
    Appature Newsfeed Acquisition by IMS (appature.com) [edit]
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Last Edited 2/26/14

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