|Category||Games, Video and Entertainment|
|Description||Video Platform Live and OnDemand|
|Seed, 7/08 |
New York Angels
|Series A, 12/08 |
Anvato, Inc. is a technology platform for media companies to manage and monetize live and on demand video assets.
Anvato serves both publishers and advertisers providing the only end-to-end media content platform with live and on-demand video management, syndication, monetization, and analytics. Anvato’s unique technology enables broadcasters to capture live broadcasts, edit live and syndicate to web and mobile devices near real time. Publishers can monetize live streams with dynamic and user-targeted ad insertion.
Anvato allows advertisers to track campaign effectiveness and optimize ad revenue. US Media clients include Univision Communications, and Kantar Video, a division of WPP. Anvato is the recipient of the 2010 Frost and Sullivan Global Innovation Award in Online Video. The company is headquartered in Mountain View, CA.
Content ID offers unmatched accuracy through its Perceptual Signature technology that emulates human vision by identifying scenes, objects and movements inside the video. Unlike watermarking or DRM (Digital Rights Management) techniques, it does not require embedding any fingerprint inside the videos.