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General Information

Websiteanimoto.com
Blogblog.animoto.com
CategoryGames, Video and Entertainment
Email
Employees13
Founded8/06
DescriptionAnimated slide-show generator

Offices

New York, USA
214 Sullivan St.
New York, NY
USA

People

Co-Founder & Creative Director
Co-Founder & President
Co-Founder & CTO
Board of Directors
Advisor

Funding

Total$5M
Series A, 8/07
$600k
Series B, 6/09
Amazon
Madrona Venture Group
SoftTech VC
Bruce Livingstone
$4.4M

Competitors

Service Providers

Tags

Animoto

Animoto generates custom, professional-looking slideshows from user-uploaded music and photos. Their “patent-pending Cinematic Artificial Intelligence technology and high-end motion design” drives the web app. They say the Cinematic A.I. analyzes users’ photos and music like an actual director and editor. For instance, to analyze music the genre, song structure, energy, rhythm, instrumentation, and vocals are all taken into consideration.

Once completed, videos can be emailed, downloaded and embedded into other sites. The company says no two videos are ever the same.

Animoto’s founders have a good amount of experience in the entertainment industry having produced shows for MTV, Comedy Central and ABC among other things. The company is based in New York City, but also has an office in San Francisco.

Slide and RockYou are Animoto’s biggest competitors, but the company sees them more as potential partners since neither is doing what Animoto is doing.

In May 2008 Amazon funded the startup with an undisclosed amount.

As of June 2008, Animoto videos can be purchased on DVD or downloaded in DVD-quality formats directly from the Animoto website, and users can enjoy their videos on computers, televisions, and even large projection screens.

Milestones

  • Dollar
    Animoto received $4.4M in Series B funding. (6/18/09)
    Posted 6/17/09 at 8:03pm
  • Check
    Animoto — Announces 250,000 users, 4 million videos, 50 million views (8/26/08)
    Posted 8/25/08 at 11:05pm
  • Dollar
    Animoto received $600k in Series A funding. (8/07)
    Posted 8/25/08 at 10:05pm
  • Check
    Animoto added Stevie Clifton as Co-Founder & CTO.
    Posted 9/6/07 at 3:54am
  • Check
    Animoto added Jason Hsiao as Co-Founder & President.
    Posted 9/6/07 at 3:54am
  • Check
    Animoto added Tom Clifton as Co-Founder & Creative Director.
    Posted 9/6/07 at 3:55am
  • Check
    Animoto added Steve Jang as Advisor.
    Posted 5/5/09 at 11:54am
  • Check
    Animoto added Matt McIlwain as Board of Directors.
    Posted 6/17/09 at 8:11pm

Videos

Above:

Animoto recap of Day 1 at TC50 2008

Added: 9/9/08
Above:

Sample video product

Added: 8/31/09

Screenshots

Products

Animoto

Websiteanimoto.com
StageLive
Tags photos, music, slideshow, video, ad-supported-software

Animoto is a web application that, with the click of a button, produces videos using images and music that a user selects. Using their patent-pending Artificial Intelligence developed to think like an actual editor & director, the resulting video has the emotional impact of a movie trailer and the visual energy of a music video.

Animoto screenshot
Animoto Animoto Animoto

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Animoto

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Last Edited 1/21/10

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