| Website | anchorintelligenc... |
| @anchorintel | |
| Category | Advertising |
| Phone | (650) 320-9100 |
| Employees | 9 |
| Founded | 1/07 |
| Total | $6M |
| Series A, 1/07 Baseline Ventures Ron Conway Rajeev Motwani Ram Shriram Peggy Taylor Jeffrey Jordan Michael Parekh FLOODGATE | $2M |
| Series B, 9/07 JK&B Capital | $4M |
Anchor Intelligence is the traffic quality solutions provider of choice among ad networks and search engines. Anchor’s ClearMark, the industry’s first and only real-time traffic scoring system, enables customers to increase conversions, improve traffic sources, eliminate click and impression fraud, and capitalize on high quality traffic to maximize advertiser ROI. By providing a quality score for each ad event (similar to a FICO score for credit), ClearMark provides customers with actionable intelligence to make smarter decisions about their inventory. While industry-wide CPCs have declined by approximately 13% in the past few months, Anchor’s customers’ average CPCs have increased by 11%. Anchor Intelligence was acquired by Comscore in March 2011.
