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General Information


San Diego, USA
5414 Oberlin Drive
Suite 200
San Diego, CA, 92121


Chief Executive Officer
Chief Technology Officer
SVP of Client Success


TOTAL $5.55M
Partial Close, 9/2010
Venture Round, 4/2011
Walter Kortschak
Series A, 10/2012
Steven Hamerslag
TVC Capital



The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Founded in 2010, Anametrix is headquartered in San Diego, CA.

Recent Milestones

  • Check
    Anametrix — Anametrix Introduces Industry’s First Real-Time, Multichannel Analytics for Media and Publishing Anametrix for News and Entertainment Media Delivers Powerful Decision-Support Capabilities to Help Media Companies Increase Audiences and Revenue. (10/15/13)
    Posted 12/4/13 at 4:43pm via
  • Check
    Anametrix — Anametrix Asserts Leadership in Marketing Analytics and Triples Client Roster Through Q3 2013 (10/8/13)
    Posted 12/4/13 at 4:46pm via
  • Check
    Anametrix — Anametrix Asserts Leadership in Marketing Analytics and Triples Client Roster Through Q3 2013 (10/8/13)
    Posted 12/4/13 at 4:46pm via
  • Check
    Anametrix — Anametrix raises $4.4 million from TVC Capital to expand its real-time digital analytics platform (10/9/12)
    Posted 10/9/12 at 6:20am via
  • Dollar
    Anametrix received $4.4M in Series A funding. (10/9/12)
    Posted 10/9/12 at 3:24pm via
  • Check
    Anametrix added Jim Schnepp as SVP Sales. (9/11/12)
    Posted 9/13/12 at 8:36am
  • Dollar
    Anametrix received in Venture Round funding. (4/6/11)
    Posted 4/6/11 at 9:11pm via
  • Dollar
    Anametrix received $1.15M in Partial Close funding. (9/3/10)
    Posted 12/23/13 at 4:21am via
  • Check
    Anametrix added Blaise Barrelet as CEO & Co-Founder. (1/1/10)
    Posted 12/28/11 at 4:56pm
  • Check
    Anametrix added Carl Gardner as Account Executive.
    Posted 1/12/12 at 9:35pm
  • Check
    Anametrix added Pelin Thorogood as Chief Executive Officer.
    Posted 1/4/13 at 3:19am
  • Check
    Anametrix added Jeff Chase as Chief Financial Officer.
    Posted 1/4/13 at 3:20am
  • Check
    Anametrix added Olivier Silvestre as SVP of Client Success.
    Posted 12/4/13 at 4:30pm
  • Check
    Anametrix added Mark Caldwell as Chief Technology Officer.
    Posted 12/4/13 at 4:40pm



Anametrix for News and Entertainment Media is designed to help publishers and broadcasters make decisions at the speed of consumer preferences. Anametrix delivers real-time information about audience engagement and monetization options. Watch the short

Added: 1/4/14


Anametrix screenshot
Above: Homepage
Uploaded: 12/6/13


  1. SEC ( [edit]
  2. Anametrix Receives Equity Investment from Walter G. Kortschak ( [edit]
  3. Anametrix Secures $4.4 Million in Series A Funding From TVC Capital ( [edit]
  4. ( [edit]
    Yahoo Finance ( [edit]
    Reuters ( [edit]
    Reuters ( [edit]
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Last Edited 1/4/14

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