|Venture Round, 4/2011 |
|Series A, 10/2012 |
The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Founded in 2010, Anametrix is headquartered in San Diego, CA.
Anametrix for News and Entertainment Media is designed to help publishers and broadcasters make decisions at the speed of consumer preferences. Anametrix delivers real-time information about audience engagement and monetization options. Watch the shortAdded: 12/6/13