| Website | genieo.com |
| @genieo_com | |
| Category | Software |
| Employees | 15 |
| Founded | 4/08 |
| Description | Privately held startup company |
| Angel, 7/08 | $3M |
Anabel Software’s generic personalization framework offers content and application providers a new way for meeting customer needs and preferences. Offering tailor-made services to customers while keeping their privacy secure.
Founded in 2008, Anabel’s headquarters and development center are located in the heart of the hi-tech industrial area at Herzliyia, Israel.
Content and application providers in addressing their users’ needs and preferences with a high level of precision. and support advertisers and publishers in targeting personalized ads.
Our technology uses proprietary algorithms extract user behavior, interests and preferences from any platform (PC, mobile device, Internet, etc.) to create a unified personal profile.
Our vision is to become the leading source of user behavioral modeling in order to support and empower content and application providers in addressing their users’ needs and preferences with a high level of precision and support advertisers and publishers in targeting personalized ads.
| Website | geneio.com |
| Blog | blog.geneio.com |
Our first product, Genieo, is a desktop application that utilizes Anabel’s framework to create a dynamic personal content portal (a start page) with relevant content and ad hoc personalized news widgets. Unlike other start pages, Genieo doesn’t use predefined topics. Instead it auto generates a set of micro topics based on the user’s areas of interest.
Genieo does not share or send out any personal data. Its entire mapping and profiling process is performed solely on the client side. Genieo also respects secure content and automatically disables itself once a user navigates to secure sites.
