Total	$1.48B
Zappos, 7/09	$928M
SnapTell, 6/09
Lexcycle, 4/09
Reflexive Entertaiment, 10/08
Reflexive Entertainment, 10/08
Shelfari, 8/08
Tastemakers, 8/08
AbeBooks, 8/08
Fabric.com, 6/08
Audible, 1/08	$300M
Without A Box, 1/08
Brilliance Audio, 5/07
dpreview, 5/07
TextPayMe, 2007
Alexa, 4/99	$250M
IMDB, 1998

Investments

Engine Yard	10/09
Animoto	6/09
BookTour	4/09
Foodista	4/09
Yieldex	2/09
Elastra	8/08
Engine Yard	7/08
The Talk Market	6/08
Bill Me Later	12/07
Amie Street	8/07
Shelfari	2/07
Wikia	12/06
delicious	4/05
43 Things, The Robot Co-op	11/04

Competitors

eMusic, PowerReviews, Bazaarvoice, Vudu, Sazze, Epinions, Infibeam, Elastra, Netflix, MyFab, The Auteurs, GoGrid, SmilesIncluded, Alice.com, Pronto, Rakuten

Service Providers

OutCast Communications

Amazon

Amazon.com Inc (AMZN) is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon directly sells, or acts as a platform for the sale of, a very broad range of products, including books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s sales are products sold by Amazon, with the remaining amount from third-party sellers. Through year-end 2006, Amazon had approximately 64 million active customers worldwide. In 2006, 55% of Amazon’s revenue was generated in North America and 45% was generated by its International segment. Within North America, Media was 61% of total sales, Electronics & General Merchandise (EGM) was 34% of the total, and Other revenue was 4%. Within its International segment, Media was 72% of sales and EGM was 28% of sales. Amazon has direct operations in the United States, Canada, France, Germany, Japan, and the United Kingdom. Amazon was founded in 1994 and is headquartered in Seattle, Washington.

Amazon is an online shopping website with one of the largest product supplies online. It was one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies.

Since 2004 Amazon has begun rapidly expanding its web services arsenal. Products such as Amazon EC2 (Elastic Compute Cloud) and Amazon S3 (Simple Storage System), have been large success.

Prior to these services Amazon had survived on a low margin business model that relied on enormous volume in product sales. Amazon is looking to these services to provide a healthier profit margin.

Milestones

Invested in Engine Yard. (10/7/09)
Posted 10/7/09 at 7:32pm
Acquired Zappos for $928M. (7/22/09)
Posted 7/22/09 at 12:42pm
Invested in Animoto. (6/18/09)
Posted 6/17/09 at 8:03pm
Acquired SnapTell. (6/16/09)
Posted 6/25/09 at 4:33pm
Invested in BookTour. (4/17/09)
Posted 4/17/09 at 7:34pm
Invested in Foodista. (4/16/09)
Posted 4/22/09 at 3:42pm
Acquired Lexcycle. (4/09)
Posted 4/27/09 at 7:40pm
Invested in Yieldex. (2/18/09)
Posted 2/18/09 at 11:17am
Acquired Reflexive Entertaiment. (10/22/08)
Posted 10/13/09 at 12:09am
Acquired Reflexive Entertainment. (10/20/08)
Posted 11/3/08 at 2:02pm
Acquired Shelfari. (8/25/08)
Posted 11/25/08 at 4:50pm
Acquired Tastemakers. (8/24/08)
Posted 8/9/09 at 5:21pm
Invested in Elastra. (8/5/08)
Posted 8/29/08 at 12:01pm
Acquired AbeBooks. (8/1/08)
Posted 8/1/08 at 9:51am
Invested in Engine Yard. (7/13/08)
Posted 7/13/08 at 6:16pm
Acquired Fabric.com. (6/25/08)
Posted 6/25/08 at 3:01pm
Invested in The Talk Market. (6/12/08)
Posted 3/4/09 at 7:28pm
Went public with stock symbol AMZN.
Posted 2/10/08 at 3:28pm
Acquired Audible for $300M. (1/31/08)
Posted 6/25/08 at 3:15pm
Acquired Without A Box. (1/18/08)
Posted 10/13/09 at 12:02am
Invested in Bill Me Later. (12/07)
Posted 5/19/08 at 11:46am
William B. Gordon, Board added.
Posted 8/17/07 at 10:49pm
Mark Peek, SVP and CAO added.
Posted 8/17/07 at 10:39pm
Jeffrey Blackburn, SVP, Business Development added.
Posted 8/17/07 at 10:34pm
John Doerr, Board added.
Posted 8/17/07 at 10:47pm
John Seely Brown, Board added.
Posted 8/17/07 at 10:46pm
Thomas Szkutak, SVP and CFO added.
Posted 8/17/07 at 10:41pm
Tom Alberg, Board added.
Posted 8/17/07 at 10:46pm
L. Michelle Wilson, SVP, General Counsel, Secretary added.
Posted 8/17/07 at 10:44pm
Diego Piacentini, SVP, International Retail added.
Posted 8/17/07 at 10:40pm
Steven Kessel, SVP Worldwide Digital Media added.
Posted 8/17/07 at 10:38pm
Marc Onetto, SVP, Worldwide Operations added.
Posted 8/17/07 at 10:39pm
H. Brian Valentine, SVP, Ecommerce Platform added.
Posted 8/17/07 at 10:42pm
Jeffrey Wilke, SVP, North America Retail added.
Posted 8/17/07 at 10:43pm
Andrew Jassy, SVP Web Services added.
Posted 8/17/07 at 10:37pm
Invested in Amie Street. (8/1/07)
Posted 8/6/07 at 1:59pm
Acquired Brilliance Audio. (5/23/07)
Posted 10/7/09 at 2:07am
Acquired dpreview for $0. (5/1/07)
Posted 8/23/07 at 5:07am
Invested in Shelfari. (2/1/07)
Posted 2/14/08 at 4:47pm
Acquired TextPayMe. (2007)
Posted 7/30/08 at 8:00pm
Invested in Wikia. (12/1/06)
Posted 7/30/07 at 10:51pm
Invested in delicious. (4/1/05)
Posted 8/15/07 at 1:31am
Invested in 43 Things, The Robot Co-op. (11/1/04)
Posted 5/20/09 at 2:40pm
Richard Dalzell, SVP and CIO added. (2001)
Posted 8/17/07 at 10:35pm
Acquired Alexa for $250M. (4/1/99)
Posted 2/10/08 at 12:23pm
Acquired IMDB. (1998)
Posted 9/18/08 at 4:26pm