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Closed Date7/2013

General Information


1611 Simpson Street #3
Evanston, IL, 60201
5 Shoham St. 6th Floor
Ramat Gan, 52521, ISR


CEO & Co-founder
Vice President of Enterprise Solutions
Chief Scientist
Vice President, Product Management
Board Director
Board Director
Chief Revenue Officer, GM US Operations


TOTAL $12.8M
Series A, 12/2007
Series B, 10/2011
Gemini Israel Ventures
Carmel Ventures


Service Providers



Amadesa Closed down July, 2013


Amadesa provides a Software-as-a-Service (SaaS) solution, the Amadesa Customer Experience Suite, which focuses on delivering a dynamic “web site of one” through personalization and automated content delivery. The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI.

Companies use Amadesa’s applications to test, automate, refine and optimize a wide range of content delivery and personalization processes throughout the user experience, including customized shopping carts, forms, home pages, landing pages, product pages, category pages and other online pages, advertisements and online content.

Amadesa is a U.S. based company with a global outlook and development team, and as a thought-leader in interactive marketing, Amadesa applies innovative approaches to optimize customer interactions.

Amadesa offers its clients an ongoing commitment to innovation and excellence via a professional services team of optimization managers. To its agency, consulting and technology business partners, Amadesa offers the same commitment to the highest levels of support and training.

Recent Milestones

  • Check
    Closed. (7/1/13)
  • Dollar
    Amadesa received $7.4M in Series B funding. (10/5/11)
    Posted 10/5/11 at 6:13pm via
  • Check
    Amadesa added Vince Beese as Chief Revenue Officer, GM US Operations. (7/1/10)
    Posted 1/6/12 at 7:27am
  • Dollar
    Amadesa received $5.4M in Series A funding. (12/3/07)
    Posted 11/24/08 at 3:48am via
  • Check
    Amadesa added Guy Bashan as Co - Founder / Senior Developer / R&D Manager. (1/1/05)
    Posted 9/15/13 at 7:35am
  • Check
    Amadesa added Avi Kedmi as CEO & Co-founder.
    Posted 11/24/08 at 3:48am
  • Check
    Amadesa added Shlomo Lahav as Chief Scientist.
    Posted 7/1/09 at 9:24am
  • Check
    Amadesa added Pete Olson as Vice President, Product Management.
    Posted 8/14/13 at 3:31am
  • Check
    Amadesa added Pete Olson as Vice President of Enterprise Solutions.
    Posted 11/24/08 at 3:48am



Amadesa screenshot
Above: Amadesa User Interface
Uploaded: 11/25/08


A/B Testing
Content Targeting
Customer Experience Platform
Dynamic Personalization
Multivariate Testing
Product Recommendation
Shopping Cart Optimization

Traffic Analytics




  1. Site Optimization Startup Amadesa Raises $5.4 Million in First Round ( [edit]
  2. $7.4M Round to Support Aggressive Growth and Expansion ( [edit]
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Last Edited 12/24/13

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