| Website | altergeo.ru |
| Blog | blog.altergeo.ru |
| @AlterGeo_ru | |
| Category | Mobile/Wireless |
| Phone | +74999990839 |
| Employees | 35 |
| Founded | 2008 |
| Description | location-based mobile social network |
| TOTAL | $11M |
| VENTURE FUNDING TOTAL | $11M |
| Venture Round, 1/09 Kite Ventures | $1M |
| Venture Round, 6/11 Intel Capital Almaz Capital Esther Dyson | $10M |
AlterGeo, formerly known as Wi2Geo, is the leading location-based mobile social networking service in Russia and the CIS. It provides people with a new, advanced view of the towns they live in.
AlterGeo helps find new interesting places around the user and “check in” to them, see where his friends are, meet new people, win points, medals and titles for various actions, as well as get discounts and other real-world bonuses at cafés, shops and other POI. Mini-games (or tasks) are also available and widely used on AlterGeo.
AlterGeo is seen as an essential tool for various companies that would like to attract new regular “offline” customers through this online service and the opportunity it provides. AlterGeo has already partnered with thousands of restaurants, bars, cafés, shops, clubs, beauty salons, etc.
AlterGeo uses its own hybrid positioning system which combines the advantages of navigation based on WiFi, WiMAX, GSM, IP and other methods. The solution is widely used by third-party companies to fix the positions of their users/customers and/or apply geotargeting for ads. With 110M+ WiFi/WiMAX/GSM points across the world observed, AlterGeo locates 32M+ devices and serves 170M+ locations on a daily basis.
AlterGeo has free mobile applications for iPhone, Android and Windows Phone, and is also available on the website http://altergeo.ru and its mobile version http://m.altergeo.ru.
As of March 2012, AlterGeo has more than 900,000 users, mostly in Russia and Ukraine.
