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General Information


3/1 Prospekt Mira
Moscow, 129090, RUS


CEO and Co-founder


Venture Round, 1/2009
Kite Ventures
Venture Round, 6/2011
Intel Capital
Almaz Capital
Esther Dyson




Founded in 2008, AlterGeo (formerly known as Wi2Geo) develops a hybrid positioning system which combines the advantages of navigation based on WiFi, WiMAX, GSM, GPS, CDMA, IP and several other methods, and is an author of Russia’s leading cross-platform location-based social networking service AlterGeo.

In November 2012, the company released in Russia an intelligent restaurant recommendation guide, Gvidi launched in the US in July 2013.

AlterGeo has already been recognized internationally. In January 2013, the company won The Europas as the Best Russian Startup and was shortlisted for the Best Transport, Travel or Environmental Startup there. In 2012, AlterGeo was given the Bully Award, named finalist of Red Herring Top 100 Global and Europe, and included in Informilo’s list of Russia’s Top 25 Hottest Tech Companies.


  • The company’s technological platform positions 30M+ devices and serves 170M+ locations on a daily basis. It includes back-end positioning algorithms, data of 110M+ unique WiFi and other radio signals spots and stations across the world, API for partners, and SDK’s for all major mobile platforms, including iOS, Android, Symbian, Windows Phone 7, and Mac OS.

  • The social network, AlterGeo (, helps navigate in and around cities. It provides an easy way to find new interesting places around, share current location with friends, give and receive useful recommendations, and get discounts and bonuses in restaurants and other recreational and business venues. AlterGeo is available at and its mobile version, as well as through free mobile applications for iOS, Android, Windows Phone 7 and Bada. Currently AlterGeo enjoys the audience of 1M+ users, mostly in Russia and Ukraine.

  • The mobile recommendations service, Gvidi (, studies its users’ private preferences and social graph in order to give them highly personalized recommendations about certain surrounding cafes, bars and restaurants.

Recent Milestones

  • Check
    AlterGeo — AlterGeo won The Europas as the Best Russian Startup (1/23/13)
    Posted 1/23/13 at 10:46pm via
  • Check
    AlterGeo — AlterGeo released Gvidi, a smart personal restaurant guide for iOS (11/7/12)
    Posted 1/23/13 at 10:46pm via
  • Check
    AlterGeo — AlterGeo closed third round of financing (6/9/11)
    Posted 6/9/11 at 9:23pm via
  • Dollar
    AlterGeo received $10M in Venture Round funding. (6/9/11)
    Posted 6/9/11 at 7:23pm via
  • Dollar
    AlterGeo received $1M in Venture Round funding. (1/1/09)
    Posted 3/29/12 at 10:01pm via



AlterGeo screenshot
Above: AlterGeo Screenshot -- #1
Uploaded: 2/19/10
AlterGeo screenshot AlterGeo screenshot AlterGeo screenshot


AlterGeo (social network)
Launch Date2008

AlterGeo, formerly known as Wi2Geo, is the leading location-based mobile social networking service in Russia and the CIS. It provides people with a new, advanced view of the towns they live in.

AlterGeo uses its own hybrid positioning system which combines the advantages of navigation based on WiFi, WiMAX, GSM, IP and other methods. When the user’s location is determined, AlterGeo helps find new interesting places around him and “check in”, see where his friends are, meet new people, win points, medals and titles for various actions, as well as get discounts and other real-world bonuses at various cafés, shops and other POI. Mini games (or tasks) are also available and widely used on AlterGeo.

Various companies and organizations show interest in AlterGeo as an essential tool for next generation social media marketing campaigns. They attract new regular “offline” customers through this online location-based service and the opportunity it provides. AlterGeo has already partnered with thousands of restaurants, bars, cafés, shops, clubs, beauty salons, and so on to supply various special offers to its users.

AlterGeo has free mobile applications for iPhone, Android, Windows Phone and Bada, and is also available on the website and its mobile version Its aggregate audience is more than 1.1M users, mostly in Russia and Ukraine.

AlterGeo (technology)
Launch Date2008

AlterGeo is the global hybrid location system for the positioning of electronic devices by WiFi, WiMAX, GSM, LTE, IP addresses and network environment. The universal solution of AlterGeo allows weak points of satellite (GPS/A-GPS and GLONASS) and other technologies in the field of navigation to be avoided, is compatible with all major desktop and mobile platforms, and provides fast, accurate and reliable positioning results outdoors, indoors and in the dense urban environment. This is ensured by combining a wide range of positioning approaches, including WiFi, WiMAX, GSM, LTE, IP addresses and network environment based location algorithms also developed by the company.

Nowadays, AlterGeo system has excellent coverage in Russia, the CIS, Europe, Asia, as well as North and South America, and stores data about 135M+ WiFi, WiMAX, GSM and LTE active access points. It serves 170M+ location requests and locates 35M+ devices daily, whereas regular feedback reports allow the database to be enlarged and adjusted in real time with the help of AlterGeo’s sophisticated self-actualization coverage engine.

IT and advertising market leaders implement AlterGeo’s technological solution to position users of their web portals, services and mobile apps, provide them with location-aware features, geotarget advertisements, set indoor navigation, and collect geostatistical information on the density of people in specified urban areas at any time of the day, week, month or year.

Depending on specific goals of its use, AlterGeo system can be accessible through API and SDK or deployed on the client side as an on-premises solution.

Tags restaurants, guide, food, local, dining, lunch, eat, map, menu, location-based, mobile, ios, iphone, app-store, recommendations, personalized, table-booking, coupons, discounts, location, lbs, collaborative-filtering, food-search, restaurant-search, resta

Gvidi is your personal intelligent guide to nearby restaurants.

Gvidi features a massive directory of bar, restaurant, and cafe locations, photos, and reviews made more intelligent by Gvidi’s personalized search score. Based on your searching, location, interests, and social profiles, Gvidi recommends the best restaurants fitting your tastes. Every recommended restaurant is given a percentage score based on its fit to your personal profile and can be filtered across multiple criteria (WiFi, non-smoking areas, working hours, and more).

At a time when the explosion of data around us is making our lives more complex, Gvidi is making finding a place to eat simple.

The Gvidi app features a clean, glossy modern design that lets you easily get recommendations by type of cuisine or location. All recommendations are easily viewed by map and in a detailed list. Give ratings to restaurants and cafes you have been to before, and connect Gvidi to your social media accounts in order to get the most accurate personalized recommendations.

Here are some of the great features:

  • Detailed database of cafes, bars and restaurants
  • Advanced Algorithms for your Appetite - sophisticated algorithms to assess restaurants with your individual tastes and preferences; system-defined generation of precise personalized recommendations
  • Handy food venue search by multiple criteria (WiFi, non-smoking areas, working hours, and so on) with the option of sorting the results by recommendations or distance
  • Opportunity to see restaurant and cafe photos and reviews, as well as rate places and leave your own comments and photos
  • Social tools for communication with friends: information on which cafes, bars and restaurants your friends visit, like and dislike, as well as the opportunity to share your opinion with them both in the app and by posting to your favorite social networks
  • Map of food locations nearby, and guided directions to them
  • Built-in table booking system (already available in Russia; coming to the US soon)
  • Unique bonus set of special discounts at cafes, bars and restaurants (already available in Russia; coming to the US soon)
AlterGeo screenshot
Gvidi Gvidi Gvidi
Gvidi Gvidi Gvidi
Gvidi Gvidi


  1. ‘Russian Foursquare’ attracts investment from top funds and angel investor Esther Dyson ( [edit]
  2. AlterGeo, The Foursquare-Of-Russia, Raises $10M From Intel Capital And Others ( [edit]
  3. Russia’s ‘Foursquare’ funded by top funds and angel investor Esther Dyson ( [edit]
    The Europas – Europe’s Tech Startup Oscars – Showcases A Booming European Scene ( [edit]
    Создатели AlterGeo выпустили умный навигатор по барам ( [edit]
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Last Edited 8/22/13

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