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Acquired byMeredith Corporation
Price$175M
Date1/2012

General Information

Websiteallrecipes.com
Blogallrecipes.com/co...
Twitter@Allrecipes
CategoryConsumer Web
Phone206-292-3990
Employees
Founded1997
Descriptiononline social network of food

Offices

HQ
413 Pine Street
5th Floor
Seattle, WA, 98101
USA

People

Vice President, Allrecipes International
VP Marketing
President
Vice President, Product Management
Vice President, New Business
Vice President Retention Marketing
Director, New Business
Director, Communications
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Competitors

Tags

AllRecipes

Allrecipes.com is food-focused social media website where millions of home cooks find and share food experiences through user-shared recipes, reviews, photos, profiles, and blog posts. Founded in 1997, Allrecipes has grown organically through viral word-of-mouth to become the world’s #1 food site and a top 10 social site; Allrecipes.com receives more than 450 million visits annually from home cooks.

First launched in 1997, the Seattle‐based site is an indispensable resource for cooks of all skill levels seeking everyday and holiday recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Site traffic peaks at 4 PM daily as cooks seek timely and convenient dinner solutions.

In addition to the US based Allrecipes.com site, Allrecipes has 16 international sites providing authentic and relevant food ideas to cooks around the world.

Allrecipes.com has a number of best selling apps for mobile devices. Allrecipes.com Dinner Spinner is the world’s #1 recipe app for iPhones with more than 4.8 million downloads. Allrecipes.com Your Kitchen Inspiration app iPad was just released in the iTunes store in November 2010 and was immediately declared a ‘must download for any home cook’ by Tech Crunch. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

Recent Milestones

Videos

Screenshots

AllRecipes screenshot
Above: AllRecipes Screenshot -- #1
Uploaded: 11/2/09

Sources

  1. Meredith To Acquire Allrecipes.com From Reader’s Digest For $175 Million (paidcontent.org) [edit]
  2. Northwest Innovation (nwinnovation.com) [edit]
    Allrecipes’ New App Turns Your iPad Into A Kitchen-Friendly Virtual Cookbook (techcrunch.com) [edit]
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Last Edited 10/22/13

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