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General Information

Websitealice.com
Blogflywheelblog.com
Twitter@alice
CategoryConsumer Web
Employees
Founded6/08
DescriptionRetail Platform for Household goods

Offices

Middleton, USA
8215 Greenway Blvd
Ste 340
Middleton, WI, 53562-3686
USA

People

President and Co-Founder
Executive Chairman and Co-Founder

Former People

CEO and Co-Founder

Funding

TOTAL $13.9M
FUNDING TOTAL $13.9M
Series A, 11/08
Kegonsa Capital Partners
DaneVest Capital
$4.3M
Venture Round, 11/09
$6M
Venture Round, 1/12
$3.6M

Competitors

Tags

Alice.com

Alice.com will be an open, online retail platform for consumer packaged goods, focused primarily on linking manufacturers of essential household stuff like tooth brushes, toilet paper, trash bags etc. to end consumers directly.

Consumers currently lack a convenient way to shop for household essentials on the web, while manufacturers of consumer packaged goods are in the market for a fresh alternative to the large bricks-and-mortar retailing services. The Alice.com model will be unique both in terms of how goods are ordered/distributed and how consumer packaged goods companies can target, incentivize and personalize offers to consumers.

Recent Milestones

  • Dollar
    Alice.com received $3.6M in Venture Round funding. (1/31/12)
    Posted 1/31/12 at 7:12pm via techcrunch.com
  • Check
    Alice.com — Alice.com Expands to Europe: Merger with Koto.com Launches Online Marketplace for Household Essentials Abroad (7/13/11)
    Posted 8/3/11 at 9:27am via prnewswire.com
  • Check
    Alice.com — Alice.com named in Lead411's Hottest Companies in the Midwest list (7/21/10)
    Posted 8/4/10 at 10:28am via lead411.com
  • Dollar
    Alice.com received $6M in Venture Round funding. (11/10/09)
    Posted 9/21/09 at 3:04pm via paidcontent.org
  • Dollar
    Alice.com received $4.3M in Series A funding. (11/11/08)
    Posted 11/11/08 at 4:42am
  • Check
    Alice.com added Brian Wiegand as CEO and Co-Founder. (6/1/08)
    Posted 9/13/08 at 4:47pm
  • Check
    Alice.com added Brian Wiegand as Executive Chairman and Co-Founder. (6/1/08)
    Posted 8/16/12 at 9:02am
  • Check
    Alice.com added Mark Mcguire as President and Co-Founder.
    Posted 11/10/08 at 3:31pm

Videos

Screenshots

Traffic Analytics

Compete

Alice

Sources

  1. TechCrunch [edit]
  2. Alice.com Adds $2 Million To Its Second Round, Bringing Total To $6 Million (paidcontent.org) [edit]
  3. E-Commerce Site For Household Goods Alice.com Raises $3.6 Million (techcrunch.com) [edit]
  4. Lead411 launches "Hottest Companies in the Midwest" awards (lead411.com) [edit]
    Alice.com Expands to Europe: Merger with Koto.com Launches Online Marketplace for Household Essentials Abroad (prnewswire.com) [edit]
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Last Edited 3/17/13

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