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Exit

Closed Date1/2014

General Information

Websitealice.com
Blogflywheelblog.com
Twitter@alice
CategoryeCommerce
Employees
Founded6/2008
DescriptionRetail Platform for Household goods

Offices

Middleton, USA
8215 Greenway Blvd
Ste 340
Middleton, WI, 53562-3686
USA

People

Executive Chairman and Co-Founder
Team Member

Funding

TOTAL $24.3M
FUNDING TOTAL $24.3M
Partial Close, 12/2009
$6.06M
Series A, 10/2010
Kegonsa Capital Partners
DaneVest Capital
$18.2M
DEBT TOTAL $3.6M
Debt, 1/2012
$3.6M

Competitors

Tags

Alice.com Closed down January, 2014

Alice.com

Alice.com will be an open, online retail platform for consumer packaged goods, focused primarily on linking manufacturers of essential household stuff like tooth brushes, toilet paper, trash bags etc. to end consumers directly.

Consumers currently lack a convenient way to shop for household essentials on the web, while manufacturers of consumer packaged goods are in the market for a fresh alternative to the large bricks-and-mortar retailing services. The Alice.com model will be unique both in terms of how goods are ordered/distributed and how consumer packaged goods companies can target, incentivize and personalize offers to consumers.

Recent Milestones

  • Check
    Closed. (1/1/14)
    Posted
  • Dollar
    Alice.com received $3.6M in Debt funding. (1/31/12)
    Posted 1/31/12 at 7:12pm via techcrunch.com
  • Check
    Alice.com — Alice.com Expands to Europe: Merger with Koto.com Launches Online Marketplace for Household Essentials Abroad (7/13/11)
    Posted 8/3/11 at 9:27am via prnewswire.com
  • Dollar
    Alice.com received $18.2M in Series A funding. (10/10/10)
    Posted 11/11/08 at 4:42am via sec.gov
  • Check
    Alice.com — Alice.com named in Lead411's Hottest Companies in the Midwest list (7/21/10)
    Posted 8/4/10 at 10:28am via lead411.com
  • Dollar
    Alice.com received $6.06M in Partial Close funding. (12/7/09)
    Posted 3/7/14 at 2:06am via sec.gov
  • Check
    Alice.com added Brian Wiegand as CEO and Co-Founder. (6/1/08)
    Posted 9/13/08 at 4:47pm
  • Check
    Alice.com added Brian Wiegand as Executive Chairman and Co-Founder. (6/1/08)
    Posted 8/16/12 at 9:02am
  • Check
    Alice.com added Mark Mcguire as President and Co-Founder.
    Posted 11/10/08 at 3:31pm

Videos

Screenshots

Traffic Analytics

Compete

Alice

Sources

  1. SEC (sec.gov) [edit]
  2. SEC (sec.gov) [edit]
  3. E-Commerce Site For Household Goods Alice.com Raises $3.6 Million (techcrunch.com) [edit]
  4. Lead411 launches "Hottest Companies in the Midwest" awards (lead411.com) [edit]
    Alice.com Expands to Europe: Merger with Koto.com Launches Online Marketplace for Household Essentials Abroad (prnewswire.com) [edit]
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Last Edited 3/7/14

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