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General Information

Websitealice.com
Blogflywheelblog.com
CategoryConsumer Web
Employees
Founded6/08
DescriptionRetail Platform for Packaged Goods

Offices

People

CEO and Co-Founder
President and Co-Founder

Funding

Total$8.3M
Series A, 11/08
Kegonsa Capital Partners
DaneVest Capital
$4.3M
Series B, 9/09
$4M

Competitors

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Alice.com

Alice.com will be an open, online retail platform for consumer packaged goods, focused primarily on linking manufacturers of essential household stuff like tooth brushes, toilet paper, trash bags etc. to end consumers directly.

Consumers currently lack a convenient way to shop for household essentials on the web, while manufacturers of consumer packaged goods are in the market for a fresh alternative to the large bricks-and-mortar retailing services. The Alice.com model will be unique both in terms of how goods are ordered/distributed and how consumer packaged goods companies can target, incentivize and personalize offers to consumers.

Milestones

  • Received $4M in Series B funding. (9/21/09)
    Posted 9/21/09 at 3:04pm
  • Received $4.3M in Series A funding. (11/11/08)
    Posted 11/11/08 at 4:42am
  • Brian Wiegand, CEO and Co-Founder added.
    Posted 9/13/08 at 4:47pm
  • Mark Mcguire, President and Co-Founder added.
    Posted 11/10/08 at 3:31pm

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Alice

Sources

  1. TechCrunch [edit]
  2. Alice.com Raises $4 Million For Household Goods Shopping Platform (techcrunch.com) [edit]

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