|Description||Retail Platform for Household goods|
|Partial Close, 12/2009 ||$6.06M|
|Series A, 10/2010 |
Kegonsa Capital Partners
|Debt, 1/2012 ||$3.6M|
Alice.com will be an open, online retail platform for consumer packaged goods, focused primarily on linking manufacturers of essential household stuff like tooth brushes, toilet paper, trash bags etc. to end consumers directly.
Consumers currently lack a convenient way to shop for household essentials on the web, while manufacturers of consumer packaged goods are in the market for a fresh alternative to the large bricks-and-mortar retailing services. The Alice.com model will be unique both in terms of how goods are ordered/distributed and how consumer packaged goods companies can target, incentivize and personalize offers to consumers.