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General Information

Websitealenty.com
Blogalenty.com/xwiki/...
CategoryAdvertising
Phone+33177372765
Email
Employees6
Founded1/07
DescriptionAre your ads seen?

Offices

Headquarters
50, rue du Faubourg du Temple
Paris, 75011, FRA
R&D center
140 boulevard de Greac'h Gwen
Quimper, 29000, FRA

People

Funding

Angel, 10/07
€400k

Competitors

Tags

ALENTY

Alenty provides the first system that measures and optimizes online advertising visibility.

A banner is seen only when:

  • it is visible on the screen
  • someone is watching the screen So Alenty measures if banners are actually seen, and how long.

Alenty’s measurement system can be installed in the pages of a website, or embedded into the banners of a campaign.

Alenty tells advertisers and their agencies how many ads were seen, and what sites provide the most efficient ad-space. Advertisers get at last an ROI measure of their display advertising.

Alenty helps ad-networks and websites optimize their ad-space, harmonize CPMs and improve pages layout to maximize ad-exposure. Alenty even increases their ad-inventory, thanks to automatic refresh (banners are refreshed only when they are seen long enough).

To see a demo of Alenty’s banner visibility measurement system, click here: http://www.alenty.com/xwiki/bin/view/Demo/BannerExposure

Alenty also provides the analytics tool for communities. This system is able to detects who are the most interesting members and optimize the efficiency of an online community.

Milestones

Videos

Screenshots

ALENTY screenshot
Above: Individual audience
Uploaded: 11/28/08
ALENTY screenshot
Above: Banner visibility demo
Uploaded: 11/28/08

Products

Ad-campaign visibility

Websitealenty.com/xwiki/bin/view/Advert...
StageLive
Launch DateAugust, 2008
Tags advertising, campaign, analytics, optimization

Advertisers, do you know if your banners are actually seen?

Embed Alenty’s measurement script into ad-banners, and you’ll get:

  • number of impressions actually seen (visible on the screen while someone is watching the screen)
  • visibility duration for each creative, and each part of the media plan
  • total visibility duration (in millions of minutes) of the campaign
  • number of unique contacts who actually saw the ads, and duration par contact

Advertisers and agencies can optimize their media plan and select the websites that provide the best ratio visibility/cost.

Ad-inventory visibility

Measure the real visibility of your ad-inventory and optimize it. Alenty tells you if each ad-placement if seen, and how long.

For instance, do you know that a banner in the middle of the page can be seen longer than one at the top? It depends on how interesting the content next to the banner is…

With Alenty, ad-networks:

  • know the real visibility of each placement on each page
  • prove the value of the ad-space
  • increase their CPMs, because they can guarantee that banners are seen
  • improve pages layouts to increase banner visibility
  • increase their ad-inventory: automatic banner refresh with guaranteed visibility (banners are refreshed only if they have been seen long enough)
  • sell their ad-space by viewing time, not per impression, like on TV…

More ad-inventory and higher CPMs!

Who's Hot: analytics and CRM tool for blogs

Websitealenty.com/xwiki/bin/view/WhoSHo...
StageBeta
Launch DateJanuary, 2008

Traffic Analytics

Compete

Alenty

Sources

  1. Alenty's blog (in french) (alenty.com) [edit]
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Last Edited 10/8/09

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