ALENTY

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Advertisers, do you know if your banners are actually seen?

Embed Alenty’s measurement script into ad-banners, and you’ll get:

• number of impressions actually seen (visible on the screen while someone is watching the screen)
• visibility duration for each creative, and each part of the media plan
• total visibility duration (in millions of minutes) of the campaign
• number of unique contacts who actually saw the ads, and duration par contact

Advertisers and agencies can optimize their media plan and select the websites that provide the best ratio visibility/cost.

Measure the real visibility of your ad-inventory and optimize it. Alenty tells you if each ad-placement if seen, and how long.

For instance, do you know that a banner in the middle of the page can be seen longer than one at the top? It depends on how interesting the content next to the banner is…

With Alenty, ad-networks:

• know the real visibility of each placement on each page
• prove the value of the ad-space
• increase their CPMs, because they can guarantee that banners are seen
• improve pages layouts to increase banner visibility
• increase their ad-inventory: automatic banner refresh with guaranteed visibility (banners are refreshed only if they have been seen long enough)
• sell their ad-space by viewing time, not per impression, like on TV…

More ad-inventory and higher CPMs!