| Website | aggregateknowledg... |
| Category | Consumer Web |
| Phone | 650-293-2920 |
| Employees | |
| Founded | 3/06 |
| Description | the first pure-play DMP |
| Total | $34.5M |
| Seed, 1/05 First Round Capital NetService Ventures | $500k |
| Series A, 6/06 First Round Capital Kleiner Perkins Caufield & Byers | $5M |
| Series B, 4/07 Kleiner Perkins Caufield & Byers DAG Ventures | $20M |
| Series C, 1/10 OVP Venture Partners Kleiner Perkins Caufield & Byers DAG Ventures | $9M |
Aggregate Knowledge is an IaaS (Infrastructure as a Service) company delivering the neutral data management platform (DMP) on which the world’s largest advertisers make their digital media decisions. The patent-pending AK Platform™ combines data management and multi-touch attribution to make media accountable helping advertisers, agencies, ad networks, DSPs, SSPs, and publishers manage and exploit all of their data around a single view of the user. The platform automates “trading desk” like features by bundling hardware, software, science, tools, reports, and services into a single, highly scalable offering.
Vator.tv Interview
Added: 1/31/09
| Website | aggregateknowledge.com/products.... |
| Stage | Live |
| Launch Date | March 7, 2006 |
| Tags | aggregate-knowledge, consumer-behavior, recommendations, advertising |
Aggregate Knowledge® Discovery™ platform brings efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge Product Lines - Audience Discovery and Personalized Discovery
Aggregate Knowledge’s Discovery Platform brings unparalleled efficiency and performance to your marketing channels. Aggregate Knowledge’s patent-pending platform leverages consumer click-stream/shopping data and third-party data to optimize audience, campaign, creative, and content on a per-impression basis, in real time. Aggregate Knowledge offers agencies and ad networks two integrated product lines: * Audience Management & Analytics * Creative Optimization
Audience Management & Analytics Audience management and analytics provides agencies the control and transparency they need to efficiently execute audience-centric advertising campaigns for their advertisers. With audience management and analytics, agencies can leverage their own access to millions of users to fully own and control the audience creation, audience management, and audience targeting process. They can build robust, targetable user profiles with data captured from advertisers and publisher web properties, purchased from third-party data sellers or exchanges, and generated from ad campaigns. Those user profiles can be plugged into any media buying platform, real-time exchange bidders, and creative optimization servers.
Creative Optimization Aggregate Knowledge’s creative optimization solution brings higher relevance and performance to every consumer interaction by showing content and products that will most likely keep users engaged or motivate a purchase. Personalized discoveries evolve constantly in response to changing user profiles, behaviors, preferences, product availability, and prices and are delivered via a dynamic Flash creative or a site widget based on data such as that of the user, the context, and the time of day. Personalized discoveries may include related content, similar products, hot or most popular items, great deals, or a serendipitous selection of items picked for each user.
