| Status | Privately Held |
| Website | www.aggregateknow... |
| Category | Web |
| Phone | 650-293-2920 |
| info@aggregatekno... | |
| Address |
1510 Fashion Island Blvd., Suite 201 San Mateo, CA, 94404 USA |
| Founded | 3/06 |
| Total | $25M |
| Series A, 6/06 1 First Round Capital Kleiner Perkins Caufield & Byers | $5M |
| Series B, 4/07 2 Duff Ackerman & Goodrich Kleiner Perkins Caufield & Byers | $20M |
Launched at the March 2006 eTech conference, Aggregate Knowledge creates automated “behavior recommendations” for websites - things like “people who look at this also looked at” and “people who bought this also bought” features. The company works with content and ecommerce sites to provide personalized recommendations that lead to page views and/or sales. The word in Silicon Valley is that they are doing one hell of a job for their partners, which include the Washington Post and Overstock.com
Aggregate Knowledge has raised a total of $25 million to date. They are rumored to be profitable after less than a year and a half in operation.
Aggregate Knowledge competes directly with Loomia.
| Website | www.aggregateknowledge.com |
| Stage | Live |
| Launch Date | March 7, 2006 |
| Tags | aggregate-knowledge, consumer-behavior, recommendations, advertising |
Aggregate Knowledge offers three services: Discovery for Retail, Discovery for Media and the Collective Discovery Network.
Discovery for Retail collects customers behavioral information and then provides “people who look at this also looked at” and “people who bought this also bought” features.
Discovery for Media is similar to Discovery for Retail, except it’s aimed at (drum roll please) the media. Features like “people who read this also read…” help with “enhancing the user experience and delivering a break through in click-through, time-at-site, and brand loyalty.”
Aggregate Knowledge is calling their Collective Discovery Network the industry’s first service to bring discovery across multiple sites. What does this mean? Traditionally if someone is reading a story about a baseball game, an ad for a ticket seller will show up next to the story. In contrast, the Collective Discovery Network will attempt to show the actual tickets the customer may want as well as reviews, related articles and related merchandise. The Collective Discovery Network is currently in beta. It will be publicly available later this year.
