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General Information

Websiteaggregateknowledg...
CategoryConsumer Web
Phone650-293-2920
Email
Employees
Founded3/06

Offices

San Mateo, USA
1510 Fashion Island Blvd., Suite 201
San Mateo, CA, 94404
USA

People

CEO
VP Product & Marketing
VP Business Development
Board
Director

Funding

Competitors

Tags

Aggregate Knowledge

Aggregate Knowledge enables agencies and advertisers to gain full control over their advertising campaigns, based on three principles - making it easy, making it flexible, and making it safe. Aggregate Knowledge is the only pure-play technology company delivering real-time creative optimization and data management platform solutions in digital media today.

The patent-pending Aggregate Knowledge Discovery Platform consists of the following product lines: * Audience Management & Analytics * Creative Optimization

Aggregate Knowledge empowers advertisers and agencies with their own platform suite, allowing them to take back full control over their advertising campaigns - from data management, creative optimization, and real- time decisioning to reporting, insights, analytics and more.

For more information about Aggregate Knowledge, visit the [company website] ( (http://www.aggregateknowledge.com).

Milestones

Videos

Above:

Vator.tv Interview

Added: 1/31/09

Screenshots

Aggregate Knowledge screenshot
Above: Home Page
Uploaded: 1/7/10

Products

Aggregate Knowledge Discovery Platform

Websiteaggregateknowledge.com/products....
StageLive
Launch DateMarch 7, 2006
Tags aggregate-knowledge, consumer-behavior, recommendations, advertising

Aggregate Knowledge® Discovery™ platform brings efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge Product Lines - Audience Discovery and Personalized Discovery

Aggregate Knowledge’s Discovery Platform brings unparalleled efficiency and performance to your marketing channels. Aggregate Knowledge’s patent-pending platform leverages consumer click-stream/shopping data and third-party data to optimize audience, campaign, creative, and content on a per-impression basis, in real time. Aggregate Knowledge offers agencies and ad networks two integrated product lines: * Audience Management & Analytics * Creative Optimization

Audience Management & Analytics Audience management and analytics provides agencies the control and transparency they need to efficiently execute audience-centric advertising campaigns for their advertisers. With audience management and analytics, agencies can leverage their own access to millions of users to fully own and control the audience creation, audience management, and audience targeting process. They can build robust, targetable user profiles with data captured from advertisers and publisher web properties, purchased from third-party data sellers or exchanges, and generated from ad campaigns. Those user profiles can be plugged into any media buying platform, real-time exchange bidders, and creative optimization servers.

Creative Optimization Aggregate Knowledge’s creative optimization solution brings higher relevance and performance to every consumer interaction by showing content and products that will most likely keep users engaged or motivate a purchase. Personalized discoveries evolve constantly in response to changing user profiles, behaviors, preferences, product availability, and prices and are delivered via a dynamic Flash creative or a site widget based on data such as that of the user, the context, and the time of day. Personalized discoveries may include related content, similar products, hot or most popular items, great deals, or a serendipitous selection of items picked for each user.

Aggregate Knowledge screenshot
Above: Aggregate Knowledge Discovery Platform Screenshot -- #1
Uploaded: 2/5/08
Aggregate Knowledge screenshot
Above: Aggregate Knowledge Discovery Platform Screenshot -- #2
Uploaded: 2/5/08

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Aggregateknowledge

Sources

  1. Aggregate Knowledge Gets $5M (silicontap.com) [edit]
  2. techcrunch.com [edit]
  3. techcrunch.com [edit]
  4. Aggregate Knowledge Raises $9 Million For Online Ad Optimization Platform (techcrunch.com) [edit]
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Last Edited 1/7/10

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