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General Information

Websiteaffle.com
CategoryMobile/Wireless
Email
Employees70
Founded2/06
DescriptionMobile Media

Offices

Show All Offices

People

CEO
Founder & Chairman
Director - R&D and Product Development
Board Member
Board Member
Executive Director (SEA)
Board Member
Board Member

Funding

TOTAL $10M
VENTURE FUNDING TOTAL $10M
Series B, 2/09
Microsoft
Series B, 2/10
ITOCHU
Series B, 2/11
D2 Communications
Venture Round, 10/11
D2 Communications
$10M

Service Providers

Tags

Affle

Affle is a leading international mobile media company headquartered in Singapore. Affle’s investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) of India, Centurion Private Equity and D2 Communications of Japan (JV between NTT DoCoMo & Dentsu)

Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle’s flagship products include leading mobile messaging products like Pinch (www.pinchapp.com) & SMS2.0 Live (www.ismslive.com) which have already got over 20 Mn downloads and 5 Mn users worldwide.

Affle’s also provides ad serving (AffleAds) and ad sales representation services to a lot of top carriers and publishers in Asia. Some of Affle’s partners in this domain include leading Asian carriers like airtel, Telekomsel, AIS, TATA DoCoMo etc. and top publishers like ESPN STAR, eBuddy amongst many others.

Through its products and advertising services Affle has been able to deliver exciting mobile advertising campaigns for top advertisers including Unilever, PepsiCo, Coca Cola, Maruti Suzuki, Nike, Nokia, Samsung amongst many others.

Milestones

Videos

Screenshots

Affle screenshot
Above: Pinch
Uploaded: 6/27/11
Affle screenshot Affle screenshot Affle screenshot

Products

AffleAds
Affnet
Coufon
Pinch
SMS2.0
SMS2.0 Live

Sources

  1. Microsoft Invests In Mobile Marketing Firm Affle (moconews.net) [edit]
  2. ITOCHU Takes Stake in Affle Holdings Pte. Ltd., a Mobile Content & Advertising Distribution Service Company (itochu.co.jp) [edit]
  3. Affle Partners D2 Communications For Strategic Alliance (medianama.com) [edit]
  4. Mobile Media Company Affle Raises $10M+ From D2C (A NTT DoCoMo Subsidiary) (techcrunch.com) [edit]
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Last Edited 10/4/11

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