• TechCrunch
• CrunchBase
• More
  • TechCrunch Europe
  • TechCrunch France
  • TechCrunch Japan

Affinnova

edit

Affinnova’s innovation software and research services enable marketers to dramatically improve the success rate and time to market for new products, advertising and packaging.

Over 150 companies have found that Affinnova is the secret to successful innovation. These firms turn to Affinnova for its innovation software, which provides a comprehensive suite of solutions:

Concept Collaboration – Work with your team to expand initial concepts into a wide range of those ideas most likely to hold the secret to success.
Concept Optimization – Affinnova will field online consumer surveys to find the best of your ideas: top concepts with the greatest market potential from all considered alternatives.
Concept Testing – Have consumers compare your top concepts against products on the market today to determine their relative appeal.

Our innovation software helps organizations with new product development, advertising optimization and design optimization.

What sets Affinnova apart? Years of investment in technology, patents and research. This investment powers an innovation platform that uniquely improves innovation across all three stages of concept innovation.

What does this mean for our clients? Our software improves concept performance by 60% on average, identifying concepts that are 3X preferred over the competition with double the in-market success rates.

Recent Milestones

edit

• 
  Affinnova received $4.5M in Series C funding. (8/17/04)
  Posted 2/25/12 at 1:30pm via businesswire.com
• 
  Affinnova received $6M in Series B funding. (7/9/03)
  Posted 2/25/12 at 1:29pm via ecnext.com
• 
  Affinnova added Dan Fitzgerald as SVP, Client Management & Research Operations. (1/1/03)
  Posted 4/21/13 at 11:19am
• 
  Affinnova added Dave Andonian as Owner. (1/1/02)
  Posted 4/24/13 at 7:28pm
• 
  Affinnova added Waleed Al-Atraqchi as President and CEO.
  Posted 2/22/12 at 6:31am
• 
  Affinnova added Noubar Afeyan as Member, Board of Directors.
  Posted 2/22/12 at 6:31am

Videos

Screenshots

edit

Sources

1. Affinnova Adds $6 Million in B Round from Flagship Ventures (goliath.ecnext.com) [edit]
2. Affinnova, Inc. Raises $4.5 Million in C Round from Sherbrooke Capital and Flagship Ventures (businesswire.com) [edit]