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Acquired bySpecificmedia
Date3/08

General Information

Websitespecificmedia.com
CategoryAdvertising
Phone44 (0) 20 7227 6370
Email
Employees
Founded2000
DescriptionAd Network

Offices

London, GBR
26-30 Strutton Ground
London, GBR

People

CEO
COO
Financial Controller
Head of Technology
Director of Advertising
Director of Publishers
VP Europe, Country Director, Germany
Country Director, France

Former People

Head of Product Management

Funding

Series A, 1/06
Kennet Partners
$8M

Competitors

Tags

Specific Media

With operations in the UK, France, and Germany, Adviva is a premier online advertising network combining broad reach, technological solutions, and customer service support for its advertiser and publisher partners. The site claims to reach over 20 MM + unique visitors in the UK per month, as of March 2008. The company also offers behavioral targeting, content targeting, and keyword targeting solutions.

Milestones

  • Tony Laskar, Head of Product Management added.
    Posted 3/12/08 at 9:06am
  • Nicolas Mignot, Country Director, France added.
    Posted 3/12/08 at 9:06am
  • Rupert Staines, VP Europe, Country Director, Germany added.
    Posted 3/12/08 at 9:06am
  • Katie Collier, Director of Publishers added.
    Posted 3/12/08 at 9:06am
  • Virginia Ammann, Director of Advertising added.
    Posted 3/12/08 at 9:06am
  • Todd Treusdell, CEO added.
    Posted 3/12/08 at 9:06am
  • Tania Bruning, Financial Controller added.
    Posted 3/12/08 at 9:06am
  • Phil Coote, COO added.
    Posted 3/12/08 at 9:06am
  • Steve McCartney, Head of Technology added.
    Posted 3/12/08 at 9:06am
  • Acquired by Specificmedia. (3/08)
    Posted 3/12/08 at 9:08am
  • Received $8M in Series A funding. (1/31/06)
    Posted 3/12/08 at 9:06am

Videos

Screenshots

Products

Adviva

Specific Media screenshot
Above: Adviva
Uploaded: 3/12/08

Traffic Analytics

Compete

Specificmedia

Sources

  1. adviva.com [edit]
  2. brandrepublic.com [edit]
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Last Edited 9/16/09

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