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Specific Media

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With operations in the UK, France, and Germany, Adviva is a premier online advertising network combining broad reach, technological solutions, and customer service support for its advertiser and publisher partners. The site claims to reach over 20 MM + unique visitors in the UK per month, as of March 2008. The company also offers behavioral targeting, content targeting, and keyword targeting solutions.

Milestones

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• 
  Specific Media added Tony Laskar as Head of Product Management.
  Posted 3/12/08 at 9:06am
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  Specific Media added Nicolas Mignot as Country Director, France.
  Posted 3/12/08 at 9:06am
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  Specific Media added Rupert Staines as VP Europe, Country Director, Germany.
  Posted 3/12/08 at 9:06am
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  Specific Media added Katie Collier as Director of Publishers.
  Posted 3/12/08 at 9:06am
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  Specific Media added Virginia Ammann as Director of Advertising.
  Posted 3/12/08 at 9:06am
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  Specific Media added Steve McCartney as Head of Technology.
  Posted 3/12/08 at 9:06am
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  Specific Media added Tania Bruning as Financial Controller.
  Posted 3/12/08 at 9:06am
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  Specific Media added Phil Coote as COO.
  Posted 3/12/08 at 9:06am
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  Specific Media added Todd Treusdell as CEO.
  Posted 3/12/08 at 9:06am
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  Specific Media received $10M in Series A funding. (6/12/06)
  Posted 3/28/10 at 7:47pm via specificmedia.com
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  Specific Media received $100M in Series B funding. (11/1/07)
  Posted 2/10/10 at 3:25am via specificmedia.com
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  Specific Media received $8M in Series A funding. (1/31/06)
  Posted 3/12/08 at 9:06am via brandrepublic.com
• 
  Specific Media acquired MySpace for $35M. (6/29/11)
  Posted 6/29/11 at 5:58pm via techcrunch.com
• 
  Specific Media acquired AdCombination. (12/1/10)
  Posted 12/3/10 at 11:34pm via freshnews.com
• 
  Specific Media acquired BBE. (10/15/10)
  Posted 10/19/10 at 1:17am via paidcontent.org
• 
  Specific Media was acquired by Specificmedia. (3/1/08)
  Posted 3/12/08 at 9:08am via adviva.com

Videos

Screenshots

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Products

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Adviva

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Traffic Analytics

Compete

Sources

1. adviva.com [edit]
2. Myspace Acquired, CEO Out: Email From Mike Jones To Employees (techcrunch.com) [edit]
3. Specific Media Acquires AdCombination (freshnews.com) [edit]
4. Specific Media Buys Video Ad Net BBE (paidcontent.org) [edit]
5. brandrepublic.com [edit]
6. Specific Media Completes $10 Million Series A Funding Led by Enterprise Partners Venture Capital (specificmedia.com) [edit]
7. Specific Media Secures $100 Million in Funding (specificmedia.com) [edit]

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