|Description||Marketing Performance Technology|
|Seed, 2/07 |
The Advanced Marketing & Media Group, is a Software as a Service company providing marketing technology solutions that empower marketers to maximize marketing performance. Our unique platform, the Advanced Marketing Intelligence Systemâ„¢ (AMISâ„¢), offers marketers, agencies, and media companies a turn-key easy-to-use marketing intelligence platform that provides real-time marketing performance dashboards, reports and custom analytics for unparalleled actionable marketing insight and decision-making.
Powered by OracleÂ® our Advanced Marketing Intelligence Systemâ„¢ (AMISâ„¢) is enterprise-quality technology that scales to provide a robust platform that can support any marketer, agency or media company’s needs.
Our infrastructure is divided into three key areas:
Automated Data Collection & Processing â€“ Our proprietary marketing information collection and data processing workflow solution aggregates data from many of todayâ€™s marketing and media sources. We are an approved processor of many of todayâ€™s top 3rd party sources of marketing and media information (e.g., Nielsen Media Research). We also collect and process internal data sources (e.g., POS, CRM) to ensure provide a comprehensive view of your marketing performance.
Marketing Information Normalization â€“ Utilizing our unique cross-media and marketing normalization methodology, provides our ability to place all your marketing data into a universal data repository. By storing very granular marketing data into a scalable data warehouse structure, AMISâ„¢ provides marketers the ability to execute extremely complex analytics, mix models, and reporting in an efficient easy-to-use manner.
Marketing Analytics, Reporting & Visualization â€“ From our normalized data set we are able to create a robust set of reports, dashboards using complex analytics to provide marketers visibility into their marketing performance. Our streamlined user-experience makes it easy for both the marketing researcher needing to query and build complex analyses or the brand manager needing to understand their marketing performance. Powered by OracleÂ®
The AMM Group has partnered with the OracleÂ® Corporation to provide the underpinnings of the AMISâ„¢ platform. AMISâ„¢ utilizes Oracleâ€™s data warehousing, management, business intelligence, and analytics products to provide our robust marketing performance management infrastructure. This will surely make your CIO happy with your marketing performance management solution selection. For more information on our partnership with OracleÂ® visit