|Acquired by||Zyraz Technology|
|Seed, 7/2007 ||$100k|
Aductions Inc offers an advertising platform which utilizes a search engine designed to connect advertisers and publishers in a transparent and fair way.
The search engine helps advertisers discover ad spaces in the same way many people discover websites i.e. type in a query and hit search. Advertisers can type in a query, geographic preferences and more, and the search engine will show them ad spaces that are relevant to the advertiser.
Also, when a publisher registers their ad space and installs the ad code, the system begins to build a dynamic traffic and contextual profile on the ad space. This profile is made available to advertisers and allows them determine whether an ad space is a right fit for their ad campaign.
Payments are sent to publishers as soon as an ad has been served to their ad space.