|Description||Retargeting and display advertising|
|Seed, 3/06 |
|Series A, 9/08 |
|Venture Round, 7/12 |
AdRoll is the largest retargeting platform with over 5,000 active advertisers in the US and around the world. Our mission is to make powerful performance display advertising techniques simple for business of all sizes.
96% of customers who try AdRoll stick with it. We maximize ROI for many great brands you’ve heard of (Groupon, Microsoft, Tivo, Hipmunk, Cooking.com) and many more you haven’t.
Retargeting works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online, but that’s just the beginning. AdRoll’s retargeting provides unmatched transparency, cross-platform reach across the largest display inventory sources, and powerful segmentation tools that allow for personalizing ad campaigns based on a visitor’s shopping behavior on your site. A/B testing and analytics allow you to understand your exact lift and helps us optimize.
Along with advanced retargeting technology, AdRoll offers lookalike modeling, behavioral targeting, and site targeting across the web, mobile and Facebook to bring you brand new customers.
We offer the only full software-as-a-service for performance display, coupled with a rock star account management / customer service team. We’re based in downtown San Francisco, and are backed by leading investors such as Merus, Accel and Peter Thiel.