| Website | adroll.com |
| Blog | adroll.com/blog |
| Category | Advertising |
| Phone | 415-738-8025 |
| Employees | |
| Founded | 3/06 |
| Description | Social media advertising |
| Total | $4M |
| Seed, 3/06 Jared Kopf | |
| Series A, 9/08 Merus Capital Accel Partners Pilot Group Peter Thiel Mike Maples Max Levchin James Joaquin Bill Trenchard Noah Goodhart and Jonah Goodhart | $4M |
AdRoll launched in 2006 to create display advertising solutions for reaching niche and enthusiast audiences. With AdRoll, advertisers have access to a proprietary publisher-rating system that makes sense of ad inventory on tens of thousands of sites, and communication tools that allow advertisers to promote beyond the banner directly to site publishers. AdRoll recently launched RoundTrip, the first retargeting tool specifically designed for small and medium sized brands, which enables advertisers to market to and bring back prospective customers who leave a site without converting. With this suite of products, AdRoll is fulfilling its mission to enable advertising on any budget while generating conversions and brand recognition.
