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AdPassage helps companies deeply classify their video assets, with a focus on the “aboutness” of the content.
The company leverages a 5,000 node subject matter taxonomy as well as various facets for people, organizations, places and products among others, to do this.
AdPassage is concentrating on three uses for their taxonomy:
- as a foundation for ad targeting (contextual, interest-based & behavioral)
- for content syndication services (both for packaging content to syndicate out to partners AND for mapping classifications between syndication partners)
- channel/playlist generation & management in support of web site organization and navigation, as well as SEO