| Website | adometry.com |
| Blog | blog.adometry.com |
| @Adometry | |
| Phone | 206-923-8378 |
| Employees | 4 |
| Founded | 10/08 |
| Description | Online Advertising Metrics |
| Angel, 10/09 | $400k |
Adometry provides real-time metrics for compliance, transparency and effectiveness to advertisers and ad agencies, allowing them to protect their brand image and increase the effectiveness of their online display ad budget by up to 40%. Adometry can improve your effectiveness in two fundamental ways:
Compliance - When you contract with a premium site or a third-party ad network, your insertion orders and buying guidelines specify a certain number of impressions, over several weeks, at certain times of day, on sites that are appropriate to your target audience. You may also negotiate conditions like “above the fold” or limit paid impressions to certain geographies. Our near real-time system can tell you, within 15 minutes, if the site or network is in compliance. Adometry’s easy to use interface reports impressions, uniques, frequency, location on page, delivery by site, pacing, time of day, time on page, geography, etc., across any site or any third-party network. Adometry is independent, and not associated or beholden to any network.
Effectiveness - Marketers have specific goals whenever they create an ad campaign: they want to reach a certain number of people, with a certain average frequency, in particular geographies, with a certain conversion rate. The metrics that are typically provided by most publishers are impressions and clicks, which by themselves are woefully inadequate to measure whether you’re reaching your campaign goals. Adometry can provide the right metrics, aligned specifically to your unique business and campaign goals.
