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General Information


6801 N. Capital of Texas Highway
Bldg II, Suite 250
Austin, TX, 78731


Co-Founder/VP Products
Co-Founder/Director, Engineering
Chief Technology Officer
Chief Financial Officer
Vice President, Worldwide Sales
Vice President, Products
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TOTAL $44.6M
Series A, 1/2007
Austin Ventures
Shasta Ventures
Series B, 3/2008
Sierra Ventures
Austin Ventures
Shasta Ventures
Angel, 10/2009
Angel, 1/2010
Venture Round, 4/2010
Series C, 6/2010
Sierra Ventures
Austin Ventures
Shasta Ventures
Stanford University
Venture Round, 2/2011
Series D, 12/2012
Venture Round, 1/2013
Shasta Ventures
Austin Ventures
Sierra Ventures




Adometry, formerly Click Forensics, Inc., redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time.

Adometry is headquartered in Austin, Texas, with a development center in Bellevue, WA. The company is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University.

Recent Milestones



Paul Pellman discusses advanced attribution

Added: 5/15/13


Adometry screenshot
Above: Adometry Screenshot -- #1
Uploaded: 3/3/11


  1. press release ( [edit]
  2. Click Forensics Raises $10 Million B Round ( [edit]
  3. Adometry raises cash, taps Microsoft/GoAhead vet as CEO ( [edit]
  4. SEC ( [edit]
  5. SEC ( [edit]
  6. Click Forensics Secures $6 Million in Funding to Expand Online Display Advertising Solutions (press release) ( [edit]
  7. SEC ( [edit]
  8. SEC ( [edit]
  9. Ad Analytics Firm Adometry Raises $8M Series D, Led By Shasta Ventures, To Beef Up Its Cross-Channel Marketing Tools, Reach ( [edit]
  10. Click Forensics Launches Beta Version of Display Ad Verification Platform ( [edit]
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Last Edited 3/15/14

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