|Description||Optimizing Online Advertising|
|Series A, 1/2007 |
|Series B, 3/2008 |
|Angel, 10/2009 ||$400k|
|Angel, 1/2010 ||$50k|
|Series C, 6/2010 |
|Venture Round, 2/2011 ||$1.1M|
|Series D, 12/2012 ||$8M|
|Venture Round, 1/2013 |
Adometry, formerly Click Forensics, Inc., redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time.
Adometry is headquartered in Austin, Texas, with a development center in Bellevue, WA. The company is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University.
Paul Pellman discusses advanced attributionAdded: 5/15/13