|Phone||+1 617 849 6900|
|Description||digital media targeting & trading|
Digilant aims to maximize an advertiser’s investment in digital media through the use of sophisticated audience targeting and media trading.
Digilant’s Audience Investment Management system combines the benefits of real-time bidding for display, video and mobile advertising with custom audience targeting, proprietary modeling and data management to help advertisers estimate the actual value of each impression. Digilant emphasizes the use of proprietary advertiser data to inform optimization, which provides advertisers with a sustainable competitive advantage.
Digilant is a privately owned, independent company with multinational reach. The company is headquartered in Boston, with offices in Chicago, Dallas, Denver, Los Angeles, New York, Amsterdam, London, Madrid, Mexico City and Sao Paulo. Since its debut in 2009, Digilant has served more than 200 agencies and brand marketers around the globe.
AIM Index, from Digilant, ensures the value of an advertiser’s investment by categorizing millions of websites on the basis of 35 attributes, including contextual relevance, brand safety, number of graphical units on a page and size of ad units. It includes predictive capabilities that map and model high-value inventory segments for advertisers.