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AdMob

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AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create ads, choose landing pages and target their ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers.

Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico and Starbucks.

A great feature that AdMob offers advertisers is mobile landing page creation called Landing Page Builder. Some advertisers want to enter the mobile ad space but don’t have mobile landing pages. This tool fixes that problem. CrunchGear reports that they have recently launched iPhone-specific ads that don’t take viewers to seperate landing pages, but instead bring up “Google maps or pop-ups that give you location- and time-specific messages”.

AdMob recently launched a new product AdMonitor that shows live data of who is viewing mobile ads around the world. The product is a mashup with Google Maps and provides stats like what phone people are using and what network they are with.

Competitors include Third Screen Media and Screentonic.

Milestones

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• 
  AdMob — AdMob Launches Beta Ads for WebOS (12/3/09)
  Posted 12/3/09 at 2:41pm
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  AdMob was acquired by Google for $750M. (11/9/09)
  Posted 11/9/09 at 1:26pm
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  AdMob acquired AdWhirl. (8/27/09)
  Posted 8/27/09 at 12:24pm
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  AdMob received $12.5M in Series C funding. (1/29/09)
  Posted 1/29/09 at 7:34am
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  AdMob — Launches Ad Unit for Android Applications (1/27/09)
  Posted 4/17/09 at 11:05am
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  AdMob received $15.7M in Series C funding. (10/21/08)
  Posted 10/21/08 at 6:10pm
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  AdMob added Eli Calderón-Morin as Ad Sales Associate. (10/07)
  Posted 10/29/09 at 9:53pm
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  AdMob added Eli Calderón-Morin as Ad Sales Team Intern. (5/07)
  Posted 10/29/09 at 9:53pm
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  AdMob received $15M in Series B funding. (3/1/07)
  Posted 8/30/07 at 5:29am
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  AdMob received $4M in Series A funding. (9/1/06)
  Posted 8/30/07 at 5:32am
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  AdMob added Kevin Scott as Operations/Engineering Executive.
  Posted 10/16/07 at 2:34am
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  AdMob added Cheryl Dalrymple as CFO.
  Posted 8/30/07 at 5:16am
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  AdMob added Russell Buckley as Managing Director, Europe.
  Posted 8/30/07 at 5:16am
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  AdMob added Omar Hamoui as Founder and CEO.
  Posted 8/30/07 at 5:16am
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  AdMob added Jason Spero as VP of Marketing.
  Posted 8/30/07 at 5:19am
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  AdMob added Jim Goetz as Board Member.
  Posted 9/11/08 at 9:48am

Videos

Screenshots

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Traffic Analytics

Compete

Sources

1. Google Acquires AdMob For $750 Million (techcrunch.com) [edit]
2. AdMob Acquires AdWhirl (techcrunch.com) [edit]
3. americanventuremagazine.com [edit]
4. americanventuremagazine.com [edit]
5. Mobile ad network AdMob hits profitability, raises $15.7 million (venturebeat.com) [edit]
6. AdMob blog (blog.admob.com) [edit]
7. AdMob Launches Ad Unit for Android Applications (inquisitr.com) [edit]
8. AdMob Launches Beta Ads For Palm WebOS (techcrunch.com) [edit]