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AdMob

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AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create ads, choose landing pages and target their ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers.

Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico and Starbucks.

A great feature that AdMob offers advertisers is mobile landing page creation called Landing Page Builder. Some advertisers want to enter the mobile ad space but don’t have mobile landing pages. This tool fixes that problem. CrunchGear reports that they have recently launched iPhone-specific ads that don’t take viewers to seperate landing pages, but instead bring up “Google maps or pop-ups that give you location- and time-specific messages”.

AdMob recently launched a new product AdMonitor that shows live data of who is viewing mobile ads around the world. The product is a mashup with Google Maps and provides stats like what phone people are using and what network they are with.

Competitors include Third Screen Media and Screentonic.

Milestones

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• Acquired by Google for $750M. (11/9/09)
  Posted 11/9/09 at 1:26pm
• Jeff Merkel, VP & MD, Asia Pacific & Latin America added.
  Posted 10/19/09 at 2:37am
• Acquired AdWhirl. (8/27/09)
  Posted 8/27/09 at 12:24pm
• John Lagerling, Vice President and General Manager, Japan added.
  Posted 7/2/09 at 11:12pm
• Received $12.5M in Series C funding. (1/29/09)
  Posted 1/29/09 at 7:34am
• AdMob — Launches Ad Unit for Android Applications (1/27/09)
  Posted 4/17/09 at 11:05am
• Michael Dearing, Investor added.
  Posted 11/1/08 at 6:45pm
• Received $15.7M in Series C funding. (10/21/08)
  Posted 10/21/08 at 6:10pm
• Jim Goetz, Board Member added.
  Posted 9/11/08 at 9:48am
• Kevin Scott, Operations/Engineering Executive added.
  Posted 10/16/07 at 2:34am
• Eli Calderón-Morin, Ad Sales Associate added. (10/07)
  Posted 10/29/09 at 9:53pm
• Niren Hiro, VP of Business Development added.
  Posted 8/30/07 at 5:17am
• Russell Buckley, Managing Director, Europe added.
  Posted 8/30/07 at 5:16am
• Omar Hamoui, Founder and CEO added.
  Posted 8/30/07 at 5:16am
• Cheryl Dalrymple, CFO added.
  Posted 8/30/07 at 5:16am
• Jason Morse, Senior Director of Product Management added.
  Posted 8/30/07 at 5:18am
• Kevin Scott, VP of Engineering added.
  Posted 8/30/07 at 5:19am
• Jason Spero, VP of Marketing added.
  Posted 8/30/07 at 5:19am
• Eli Calderón-Morin, West Coast Ad Sales Team Intern added. (5/07)
  Posted 10/29/09 at 9:53pm
• Received $15M in Series B funding. (3/1/07)
  Posted 8/30/07 at 5:29am
• Received $4M in Series A funding. (9/1/06)
  Posted 8/30/07 at 5:32am

Videos

Screenshots

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Traffic Analytics

Compete

Sources

1. Google Acquires AdMob For $750 Million (techcrunch.com) [edit]
2. AdMob Acquires AdWhirl (techcrunch.com) [edit]
3. americanventuremagazine.com [edit]
4. americanventuremagazine.com [edit]
5. Mobile ad network AdMob hits profitability, raises $15.7 million (venturebeat.com) [edit]
6. AdMob blog (blog.admob.com) [edit]
7. AdMob Launches Ad Unit for Android Applications (inquisitr.com) [edit]