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Acquired byCox Enterprises
Price$300M
Date4/2008
TermsCash

General Information

Offices

HQ
1000 Cherry Avenue, Suite 200
San Bruno, CA, 94066
USA

People

CEO
VP, Marketing
SVP, Publisher Strategy & Monetization
General Counsel & SVP HR

Funding

TOTAL $27M
FUNDING TOTAL $27M
Series A, 8/2006
Venrock
Signia Venture Partners
$8M
Series B, 4/2007
US Venture Partners
Peacock Equity
Time Warner
General Electric
$19M

Competitors

Service Providers

Tags

Adify

Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 percent of the revenues. Clients include Guardian, Forbes.com, NBC WeatherPlus, Martha Stewart Living Omnimedia and others.

Adify was acquired by Cox Communications Enterprises on April 29, 2008 for $300 million.

Recent Milestones

Videos

Above:

VatorTV: 3/2008

Added: 8/7/09

Screenshots

Products

Adify

Adify screenshot
Above: Featured Networks
Uploaded: 4/29/08

Traffic Analytics

Quantcast

Livegraph

Compete

Adify

Sources

  1. Ad Platform Adify Sold To Cox Enterprises For $300 Million (techcrunch.com) [edit]
  2. Silicon Valley ad veterans launch start-up, Adify; raise $8million (venturebeat.com) [edit]
  3. Ad network Adify gets $19M to build out vertical ad network model (venturebeat.com) [edit]
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Last Edited 4/14/14

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