Adify

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Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 percent of the revenues. Clients include Guardian, Forbes.com, NBC WeatherPlus, Martha Stewart Living Omnimedia and others.

Adify was acquired by Cox Communications Enterprises on April 29, 2008 for $300 million.

Milestones

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• Acquired by Cox Enterprises for $300M. (4/28/08)
  Posted 4/28/08 at 7:36pm
• Received $19M in Series B funding. (4/18/07)
  Posted 4/28/08 at 5:05pm
• Received $8M in Series A funding. (8/06)
  Posted 4/28/08 at 5:05pm
• Heidi Carson, VP, Platform Solutions added.
  Posted 4/29/08 at 7:41am
• Rick Vorhaus, Senior VP, Business Development added.
  Posted 4/29/08 at 7:41am
• Joelle Gropper Kaufman, VP, Marketing added.
  Posted 4/29/08 at 7:41am
• Jim Larrison, GM Corporate Development added.
  Posted 4/29/08 at 7:41am
• Steven Heyman, CTO added.
  Posted 4/29/08 at 7:41am
• David Courtney, President, CFO, COO added.
  Posted 4/29/08 at 7:41am
• Lawrence Braitman, Chairman added.
  Posted 4/29/08 at 7:41am
• Russell Fradin, CEO added.
  Posted 4/29/08 at 7:41am
• Richard Johnson, Director of Inside Sales added.
  Posted 4/29/08 at 7:41am
• Max Ochoa, VP & General Counsel added.
  Posted 4/29/08 at 7:41am
• Greg Stuart, Advisor added.
  Posted 6/28/08 at 5:28pm

Videos

Screenshots

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Products

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Adify

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Above: Featured Networks
Uploaded: 4/29/08

Traffic Analytics

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Compete

Sources

1. Ad Platform Adify Sold To Cox Enterprises For $300 Million (techcrunch.com) [edit]
2. Silicon Valley ad veterans launch start-up, Adify; raise $8million (venturebeat.com) [edit]
3. Ad network Adify gets $19M to build out vertical ad network model (venturebeat.com) [edit]