Adify

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Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 percent of the revenues. Clients include Guardian, Forbes.com, NBC WeatherPlus, Martha Stewart Living Omnimedia and others.

Adify was acquired by Cox Communications Enterprises on April 29, 2008 for $300 million.

Milestones

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  Adify was acquired by Cox Enterprises for $300M. (4/28/08)
  Posted 4/28/08 at 7:36pm
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  Adify received $19M in Series B funding. (4/18/07)
  Posted 4/28/08 at 5:05pm
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  Adify received $8M in Series A funding. (8/06)
  Posted 4/28/08 at 5:05pm
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  Adify added Heidi Carson as VP, Platform Solutions.
  Posted 4/29/08 at 7:41am
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  Adify added Rick Vorhaus as Senior VP, Business Development.
  Posted 4/29/08 at 7:41am
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  Adify added Joelle Gropper Kaufman as VP, Marketing.
  Posted 4/29/08 at 7:41am
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  Adify added Jim Larrison as GM Corporate Development.
  Posted 4/29/08 at 7:41am
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  Adify added Steven Heyman as CTO.
  Posted 4/29/08 at 7:41am
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  Adify added David Courtney as President, CFO, COO.
  Posted 4/29/08 at 7:41am
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  Adify added Lawrence Braitman as Chairman.
  Posted 4/29/08 at 7:41am
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  Adify added Russell Fradin as CEO.
  Posted 4/29/08 at 7:41am
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  Adify added Richard Johnson as Director of Inside Sales.
  Posted 4/29/08 at 7:41am
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  Adify added Max Ochoa as VP & General Counsel.
  Posted 4/29/08 at 7:41am
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  Adify added Greg Stuart as Advisor.
  Posted 6/28/08 at 5:28pm

Videos

Screenshots

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Products

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Adify

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Above: Featured Networks
Uploaded: 4/29/08

Traffic Analytics

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Sources

1. Ad Platform Adify Sold To Cox Enterprises For $300 Million (techcrunch.com) [edit]
2. Silicon Valley ad veterans launch start-up, Adify; raise $8million (venturebeat.com) [edit]
3. Ad network Adify gets $19M to build out vertical ad network model (venturebeat.com) [edit]