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Exit

Acquired byBee Media
Date4/2012

General Information

Websiteadcentricity.com
Twitter@ADCentricity
CategoryAdvertising
Phone18554491791
Emailinfo@adcentricity...
Employees5
Founded3/2007
DescriptionMedia planning platform solutions

Offices

Toronto
330 Bay Street
Suite 820
Toronto, M5V2S8, CAN

People

CEO & President
CFO
Director, Business Development
Director, Client Services
Marketing Communications Officer

Funding

TOTAL $2.94M
FUNDING TOTAL $2.94M
Series A, 6/2008
Propulsion Ventures
$2.94M

Tags

ADCentricity

ADCentricity’s core focus is platform services. ADCentricity dis-intermediates the process of location-based digital media campaign planning, purchasing and execution. We are a single-source provider of a broad inventory of available digital media assets for inclusion in media buyer’s standalone or multi-channel marketing campaigns. Our ADCentral technology platform and its components enable our clients to easily and efficiently access over 240,000 digital media assets across multiple media types for campaign planning, purchasing and deployment. Our technologies employ location-based geo-targeting, demographics, psychographics and sophisticated search tagging to build extremely refined marketing campaigns, large or small, that hit their target audience.

The turn-key solution that is ADCentral includes:

  • Ingestion of campaign creative
  • Regionalization of creative
  • Multiple aspect and media format generation
  • Distribution and flighting across multiple networks
  • Reporting including Proof-of-Play
  • Campaign targeting based on demographics, psychographics, and/or geography
  • Efficient campaign creation and revisions

ADcentricity also offers digital location based advertising. ADCentricity has access to over 240,000 digital media assets that include location-based and in-store screens, interactive displays/kiosks and windows, and in-store radio for campaign planning, targeting and deployment. Our technologies employ location-based geo-targeting, demographics, psychographics and sophisticated search tagging to build extremely refined marketing campaigns, large or small, that hit your target audience.

Recent Milestones

Videos

Screenshots

ADCentricity screenshot
Above: AdVenue Digital OOH Demand Platform
Uploaded: 5/10/10

Products

ADAir

Add some content to this product

ADCentral

StageLive

ADMobile

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Traffic Analytics

Compete

Adcentricity

Sources

  1. Bee Media Acquires Adcentricity To Unite Location-Based Advertising & Mobile Shopping (techcrunch.com) [edit]
  2. Propulsion Ventures invests $3m in AdCentricity (1) (montrealtechwatch.com) [edit]
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Last Edited 7/17/13

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