|Description||Ad Blocking Software|
Adblock Plus is an open-source project addressing the problem of annoying and intrusive online advertising by putting users in control.
The extension allows defining filters that determine what a website is permitted to load, as well as provide a way to collapse unwanted sections of a web page (element hiding). People who don’t have the knowledge or the time to create their own filters can choose from over fifty existing subscriptions that have been prepared by members of the Adblock Plus community and are constantly being updated.
More than 40 million people currently use Adblock Plus, a number that is steadily increasing. According to addons.mozilla.org, Adblock Plus has been both the most downloaded and the most used extension almost continuously since November 2006. PC World rated Adblock Plus as a top innovation in its 100 Best Products of 2007 list, and in March 2010 the project collected the Linux New Media award for the Best Open Source Firefox Extension.