AdaptiveAds is a startup based in Mumbai, India that serves display ads targetable by the demographic characteristics brand advertisers understand (such as â€œWomen 24-40, Fashionista, Beautyâ€). It calls its contextual display ads BrandWords. They were acquired by Glam Media in January of 2009 and they will now be called Glam AdaptAds.
Glam Snaps Up AdaptiveAds (techcrunch.com) 
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