| Acquired by | Glam Media |
| Date | 1/09 |
| Category | Advertising |
| Employees | |
| Description | ad targeting |
AdaptiveAds is a startup based in Mumbai, India that serves display ads targetable by the demographic characteristics brand advertisers understand (such as “Women 24-40, Fashionista, Beauty”). It calls its contextual display ads BrandWords. They were acquired by Glam Media in January of 2009 and they will now be called Glam AdaptAds.
