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Adaptly

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Adaptly is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. It offers one consolidated platform to complete a social media ad buy across multiple social networks including Facebook, Twitter, YouTube, StumbleUpon and more. Adaptly recently introduced Momentum, a new measurement tool to help brands evaluate how different marketing initiatives impact their overall brand performance across paid, earned and owned social media.

Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures and more. Adaptly’s clients include brands and agencies such as PepsiCo, Diageo, News Corp., Razorfish and hundreds more.

Milestones

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• 
  Adaptly added Brandon Berger as advisor.
  Posted 7/12/11 at 5:29am
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  Adaptly added Arie Abecassis as Board of Directors.
  Posted 4/28/11 at 12:52pm
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  Adaptly added Garrett Ullom as Co-Founder and CTO. (1/1/10)
  Posted 8/6/10 at 11:30am
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  Adaptly added Nikhil Sethi as Co-Founder and CEO.
  Posted 8/6/10 at 11:28am
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  Adaptly received $10.5M in Series B funding. (5/9/12)
  Posted 5/9/12 at 6:29pm via techcrunch.com
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  Adaptly received $700k in Seed funding. (10/1/10)
  Posted 4/19/11 at 6:12pm via sec.gov
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  Adaptly received $2M in Series A funding. (4/18/11)
  Posted 4/18/11 at 8:07pm via techcrunch.com
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  Adaptly — AJ Kintner VP of Sales (7/19/11)
  Posted 9/19/11 at 9:34am

Videos

Screenshots

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Sources

1. SEC A (sec.gov) [edit]
2. Adaptly Raises $2.7 Million To Facilitate Cross Platform Social Ad Buys (techcrunch.com) [edit]
3. Social Ad Startup Adaptly Raises $10.5M From Valhalla And Time Warner (techcrunch.com) [edit]
Citation Needed [add]