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Acquired byAOL
Price$405M
Date8/2013
TermsCash and Stock

General Information

Offices

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People

Chief Executive Officer and Co-Founder
Chief Product Officer and Co-Founder
VP of Platform Sales
President
SVP North America, Agency Sales
SVP, US Operations
Senior Vice President, Global Operations
Senior Director of Product Management
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Funding

TOTAL $48.5M
FUNDING TOTAL $48.5M
Seed, 2/2007
Gemini Israel Ventures
$1M
Series A, 7/2007
Redpoint Ventures
Gemini Israel Ventures
$10M
Series B, 9/2008
Spark Capital
Redpoint Ventures
Gemini Israel Ventures
$13M
Venture Round, 10/2010
$4.5M
Series C, 3/2011
Bessemer Venture Partners
Gemini Israel Ventures
Redpoint Ventures
Spark Capital
$20M

Tags

Adap.tv

Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.

Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK.

For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv.

Recent Milestones

Videos

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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

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Vator.tv Interview

Added: 11/8/11
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Vator TV: 9/2008

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally posted on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 11/8/11
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This video was originally published on Beet.TV

Added: 10/17/12
Above:

This video was originally published on Beet.TV

Added: 10/17/12
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This video was originally published on Beet.TV

Added: 8/16/13
Above:

This video was originally published on Beet.TV

Added: 8/16/13

Screenshots

Traffic Analytics

Compete

Adap

Sources

  1. AOL Is Acquiring Video Ad Platform Adap.tv For $405M (techcrunch.com) [edit]
  2. EDGAR [edit]
  3. Citation Needed [add]
  4. Video Ad Platform Adap.tv Raises Another $13 Million (sociableblog.com) [edit]
  5. Online Video Ad Manager Adap.tv Raises $4.5 Million (paidcontent.org) [edit]
  6. Citation Needed [add]
  7. Adap.tv Introduces Linear TV To Its Ad-Buying Platform (techcrunch.com) [edit]
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Last Edited 4/12/14

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