| Website | acxiom.com |
| Category | Software |
| Phone | 501-342-1000 |
| Employees | 6,400 |
| Founded | 1969 |
| Total | $3.6M |
| Midpoint CC, 9/08 | $3.6M |
| SmartDM Holdings, 1/05 |
| Kynetx | 10/09 |
ACXIOM (Nasdaq: ACXM) is a global leader in interactive marketing services with $1.4 Billion in annual revenues. Founded in 1969, Acxiom incorporates 40+ years of experience in consumer data and analytics, information technology, data integration, and consulting solutions for more profitable experiences across all channels. Acxiom serves 8,800 clients worldwide including:
• 47 Fortune 100 clients • 12 of the top 15 credit card issuers • Seven of the top 10 retail banks • Eight of the top 10 telecom/media companies • Seven of the top 10 retailers • 11 of the top 14 automotive manufacturers • Six of the top 10 brokerage firms • Three of the top 10 pharmaceutical manufacturers • Five of the top 10 life/health insurance providers • Nine of the top 10 property and casualty insurers • Eight of the top 10 lodging companies • Two of the top three gaming companies
Acxiom fast facts:
• 99% retention rate for large accounts • 74% renewal rate for multi-year contracts • Twice as many marketing databases as our closest competitor • Ranked #1 Top U.S. Agency — All Disciplines by AdAge • Ranked #1 Top U.S./#2 worldwide CRM/Direct Agency by AdAge • 250,000+ multichannel campaigns managed/executed annually • More than one billion opt-in emails delivered monthly • Behavioral insight into 1.2 billion email addresses • 8.5 trillion CDI records processed by Acxiom grid • 10 billion data records updated monthly • 8.4 million screens (criminal, credit, etc.) processed annually • More than 22,500 servers under management • More than 4,000 databases managed • 10 petabytes of storage area network (SAN) disk managed • 425 individual consulting engagements annually
Acxiom Corporation provides interactive marketing services in the United States. It operates through two segments, Information Services and Information Products. The Information Services segment offers customer data integration and marketing, digital marketing, infrastructure management, and consulting services. This segment also develops, sells, and delivers marketing databases and data warehouses; data integration and customer-recognition systems; marketing applications; list processing; and information technology services. The Information Products segment develops and sells data products, including segmentation products, and fraud and risk mitigation products, as well as online advertising products. This segment offers InfoBase-X, a customer-centric foundation for marketing needs with the collection of consumer information; PersonicX, a household segmentation and visualization system; and Acxiom Relevance-X, an online advertising network that lets marketers reach the consumers. It serves financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries.
