Acxiom Corporation provides interactive marketing services in the United States. It operates through two segments, Information Services and Information Products. The Information Services segment offers customer data integration and marketing, digital marketing, infrastructure management, and consulting services. This segment also develops, sells, and delivers marketing databases and data warehouses; data integration and customer-recognition systems; marketing applications; list processing; and information technology services. The Information Products segment develops and sells data products, including segmentation products, and fraud and risk mitigation products, as well as online advertising products. This segment offers InfoBase-X, a customer-centric foundation for marketing needs with the collection of consumer information; PersonicX, a household segmentation and visualization system; and Acxiom Relevance-X, an online advertising network that lets marketers reach the consumers. It serves financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries.
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Online Consumers Stand to Benefit From Joint Acxiom-Kynetx Solutions (news.kynetx.com)
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