ActivePath, the developer of ActiveMail, creates new opportunities for marketers to send live, fully interactive emails to their customers, allowing them to watch, share, navigate, purchase and much more -from inside the email. The result is relevant and engaging emails that dramatically lift email performance and drive greater customer experience and satisfaction.
ActivePath began as PostalGuard in 2007 with the goal of providing financial institutions a way to securely communicate with their customers via email. PostalGuard enabled bank customers to view bank statements, transfer funds between accounts, chat with personal financial advisors, and more – all without leaving their email.
The more we learned about our customers’ communications and marketing needs, the more we began to realize that there are bigger challenges. It is a problem shared by all web sites and marketers, regardless of the nature of their business. So we expanded our offering to solve for these challenges.
We developed ActiveMail to boost customer engagement and improve email success rates. ActiveMail offers full web functionality, so email marketers can finally offer their customers a rich and interactive experience from within the messages they send. They’ll be able to watch videos, navigate menus, read live updates, share, comment, make purchases, fill out forms, chat with customer service, rate products, interact with rich ad formats and more…inside the email itself. Marketers can use our Inbox Icons to present their brands’ symbols next to their newsletters or emails, thereby raising above the usual inbox clutter. There are more great features offered. Visit us at: www.activepath.com to learn more and to get in touch with us.
ActivePath’s ActiveMail solutionAdded: 5/2/12
|Launch Date||October 4, 2010|
|Tags||interactive-emails, rich-emails, actionable-emails, live-emails, active-emails, inbox-icons, inbox-branding, interactive-email-platform, rich-email-platform, email-marketers, engagement-solution-for-email-marketers|
ActiveMail brings the web browser experience to the users’ inbox.
ActiveMail offers full web functionality, so email marketers can finally offer their customers a rich and interactive experience from within the messages they send. Users will be able to watch videos, navigate menus, read live updates, share, comment, make purchases, fill out forms, chat with customer service, rate products, interact with rich ad formats and more…inside the emails themselves. All this, and they never have to enable “Display Images” again. The immediate result is email relevance, instant engagement and efficiency.
Activemail also offers email marketers the ability to present their brand’s symbol next to their newsletters and alerts (Inbox Icons). It sets their emails apart from inbox clutter and gives their users a sense of comfort knowing that the messages they receive and open are actually from them, and not from someone else pretending to be them.
ActiveMail also allows email marketers to streamline multi-version email procedures. Instead of preparing and sending varying versions of a similar email to different recipients, they can simply send one version that, based on their rules, will seamlessly deliver relevant, differentiated, targeted content to each user. On top of that, measuring performance of live email campaigns has never been easier. With ActiveMail, email marketers can seamlessly assign their existing web analytics codes to their new email campaigns for comprehensive reporting.
ActiveMail does not require any integration or IT involvement, and email marketers maintain full control over their content, hosting environments and analytics.