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General Information

Websiteactivepath.com
Twitter@ActivePath
CategoryFinance/Venture
Phone(212) 946-4904
Emailpartnerships@acti...
Employees20
Founded2007
DescriptionInteractive emails

Offices

ActivePath US Office
112 W. 34th Street
17th Floor
New York, NY, 10120
USA

People

Founder & Investor
Chief Executive Officer
VP Research & Development
Director
CTO and Co-Founder

Funding

TOTAL $13.3M
FUNDING TOTAL $13.3M
Series B, 9/2011
Battery Ventures
Gimv
Genesis Partners
$10M
Private Equity, 11/2012
$3.25M

Tags

ActivePath

ActivePath, the developer of ActiveMail, creates new opportunities for marketers to send live, fully interactive emails to their customers, allowing them to watch, share, navigate, purchase and much more -from inside the email. The result is relevant and engaging emails that dramatically lift email performance and drive greater customer experience and satisfaction.

ActivePath began as PostalGuard in 2007 with the goal of providing financial institutions a way to securely communicate with their customers via email. PostalGuard enabled bank customers to view bank statements, transfer funds between accounts, chat with personal financial advisors, and more – all without leaving their email.

The more we learned about our customers’ communications and marketing needs, the more we began to realize that there are bigger challenges. It is a problem shared by all web sites and marketers, regardless of the nature of their business. So we expanded our offering to solve for these challenges.

We developed ActiveMail to boost customer engagement and improve email success rates. ActiveMail offers full web functionality, so email marketers can finally offer their customers a rich and interactive experience from within the messages they send. They’ll be able to watch videos, navigate menus, read live updates, share, comment, make purchases, fill out forms, chat with customer service, rate products, interact with rich ad formats and more…inside the email itself. Marketers can use our Inbox Icons to present their brands’ symbols next to their newsletters or emails, thereby raising above the usual inbox clutter. There are more great features offered. Visit us at: www.activepath.com to learn more and to get in touch with us.

Recent Milestones

  • Dollar
    ActivePath received $3.25M in Private Equity funding. (11/30/12)
    Posted 7/8/13 at 1:13am via sec.gov
  • Check
    ActivePath — ActivePath™ today announced the public launch of ActiveMail™, its socially-enabled, interactive email platform. The company has completely changed the email experience by reinventing how consumer websites and marketers can directly engage with users. The (6/19/12)
    Posted 6/25/12 at 10:58pm via activepath.com
  • Check
    ActivePath added Renan Levy as CEO. (1/9/12)
    Posted 12/20/10 at 10:32pm
  • Dollar
    ActivePath received $10M in Series B funding. (9/19/11)
    Posted 9/19/11 at 5:06am via techcrunch.com
  • Check
    ActivePath — ActivePath Raises $10 Million For Interactive Email Solutions (9/19/11)
    Posted 9/20/11 at 11:54pm via tcrn.ch
  • Check
    ActivePath — Cardlytics Partners with ActivePath (8/9/11)
    Posted 8/9/11 at 5:23am via t.co
  • Check
    ActivePath — CSC and ActivePath Alliance to provide banking and financial institutions with award-winning, secure 2Way Email communication and transaction solutions across Europe (12/9/10)
    Posted 12/25/10 at 8:13am via activepath.com
  • Check
    ActivePath — Former Actimize and Cyota CFO, Jason Schwartz, has experience leading growth, expansion and acquisitions now leads as CFO for ActivePath. (11/22/10)
    Posted 12/25/10 at 8:12am via activepath.com
  • Check
    ActivePath — New 2Way technology revolutionizes email as a business channel by securely enabling transactions and interaction within email (10/4/10)
    Posted 12/25/10 at 8:10am via activepath.com
  • Check
    ActivePath — ActivePath Wins “Best of the Web” by Netbanker’s Online Banking Report (8/30/10)
    Posted 12/25/10 at 8:03am via activepath.com
  • Check
    ActivePath added Aryeh Mergi as Founder & Investor.
    Posted 12/20/10 at 10:32pm
  • Check
    ActivePath added Jason Schwartz as CFO.
    Posted 12/20/10 at 10:32pm
  • Check
    ActivePath added Ram Cohen as CTO and Co-Founder.
    Posted 12/20/10 at 10:32pm
  • Check
    ActivePath added Ariel Walersztajn as General Manager, Israel Branch & Co-Founder.
    Posted 12/20/10 at 10:32pm
  • Check
    ActivePath added Omri Spector as VP Research and Development.
    Posted 12/20/10 at 10:32pm
  • Check
    ActivePath added Jeffrey S. Kupietzky as Chief Executive Officer.
    Posted 1/9/12 at 4:07am

Videos

Above:

ActivePath’s ActiveMail solution

Added: 5/2/12
Above:

ActivePath demoing at FinovateFall 2010

Added: 8/8/13
Above:

ActivePath demoing with Cardlytics at FinovateFall 2011

Added: 8/8/13

Screenshots

Products

ActiveMail

Websiteactivepath.com
StageLive
Launch DateOctober 4, 2010
Tags interactive-emails, rich-emails, actionable-emails, live-emails, active-emails, inbox-icons, inbox-branding, interactive-email-platform, rich-email-platform, email-marketers, engagement-solution-for-email-marketers

ActiveMail brings the web browser experience to the users’ inbox.

ActiveMail offers full web functionality, so email marketers can finally offer their customers a rich and interactive experience from within the messages they send. Users will be able to watch videos, navigate menus, read live updates, share, comment, make purchases, fill out forms, chat with customer service, rate products, interact with rich ad formats and more…inside the emails themselves. All this, and they never have to enable “Display Images” again. The immediate result is email relevance, instant engagement and efficiency.

Activemail also offers email marketers the ability to present their brand’s symbol next to their newsletters and alerts (Inbox Icons). It sets their emails apart from inbox clutter and gives their users a sense of comfort knowing that the messages they receive and open are actually from them, and not from someone else pretending to be them.

ActiveMail also allows email marketers to streamline multi-version email procedures. Instead of preparing and sending varying versions of a similar email to different recipients, they can simply send one version that, based on their rules, will seamlessly deliver relevant, differentiated, targeted content to each user. On top of that, measuring performance of live email campaigns has never been easier. With ActiveMail, email marketers can seamlessly assign their existing web analytics codes to their new email campaigns for comprehensive reporting.

ActiveMail does not require any integration or IT involvement, and email marketers maintain full control over their content, hosting environments and analytics.

Sources

  1. ActivePath Raises $10 Million For Interactive Email Solutions (techcrunch.com) [edit]
  2. SEC (sec.gov) [edit]
  3. ActivePath’s Unique, 2-Way eMail Banking System Named “Best of the Web” by Netbanker’s Online Banking Report (activepath.com) [edit]
    ActivePath Announces Release of ActiveMail Actionable and Secure Email Banking System at FinovateFall 2010 (activepath.com) [edit]
    ActivePath Appoints Jason Schwartz as Chief Financial Officer (activepath.com) [edit]
    ActivePath and CSC Announce Strategic Alliance (activepath.com) [edit]
    Cardlytics Partners with ActivePath to Provide Transaction-Driven Marketing Offers to Bank Customers within Email (t.co) [edit]
    Techcrunch (tcrn.ch) [edit]
    ActivePath Launches ActiveMail, Revolutionizing Email Functionality (activepath.com) [edit]
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Last Edited 12/18/13

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