|Description||members-only luxury lifestyle store|
|Venture Round, 12/12 |
Draper Fisher Jurvetson (DFJ)
ACHICA is the members-only luxury lifestyle store. ACHICA offers its members up to 70% off luxury home, kitchen, garden childrenâ€™s, gift, travel and lifestyle brands â€“ all year round. There are new brands every day, each lasting 48 hours and itâ€™s free to join.
ACHICA uses the private sale model, which means only its members can access its products and it is closed to search engines and price comparison sites, which in turn protects the brands it promotes.
ACHICA is co-founded by online retail experts Quentin Griffiths, formerly one of the co-founders of ASOS and William Cooper former CEO of TradeDoubler, Europeâ€™s largest digital marketing company. Both partners have jointly invested in several online retail ventures since 2000 before launching their first co-owned online retail experience, ACHICA, in February 2010.