| Status | Privately Held |
| Website | www.8020publishin... |
| Blog | 8020publishing.co... |
| Category | Web |
| Phone | 415.704.1803 |
| contact@8020publi... | |
| Address |
San Francisco, CA, 94105 USA |
| Founded | 6/06 |
8020 Publishing is a media company that allows online communities to take an active role in creating its final print magazines. They have currently have two magazines JPG and the yet-to-launch Everywhere. They let their online users handle the heavy role of creating the content. They also let them critique and vote on the print content. However, 8020 Publishing still fills normal publishing roles like choosing themes, putting the magazines together and providing the final vote on all published content.
Their editors act more like curators letting their contributors the online communities provide the raw content. Taking this approach has provided them with a built-in magazine subscription audience not to mention two loyal online communities. It has even led to them receiving two industry awards in 2007, Circulation Innovation of the Year and Best Use of Viral Marketing for Audience Development.
8020 Publishing took over JPG in June 2006 and gave it a new website and updated the magazine in September 2006. In the seven months since relaunch they have reached a 15,000 paid circulation, 75,000 registered members and 5 million online pageviews per month.
JPG was originally launched in September 2004 by founders Derek and Heather Powazek. They used Flickr for community discussions, Gmail for submissions, Notifylist for the mailing list, and Lulu for printing issues 1-6.
| Website | www.everywheremag.com |
| Tags | everywhere-magazine, everywhere, 8020publishing, community-publishing |
Everywhere will be a travel-based magazine that prints photos, stories and trips, around “authentic world experiences.” It is yet-to-launch.
| Website | jpgmag.com |
| Blog | www.jpgmag.com/blog |
| Stage | Live |
| Tags | 8020publishing, jpg-magazine, jpg, community-publishing |
JPG lets users submit photography content based on a chosen theme by the JPG editors. Themes range from titles like Fashion to Beauty Redefined to Embrace the Blur. Users can upload one image per theme, which are then voted by other users based on quality and theme-matching. JPG editors get to make final theme selections.
The JPG site has plenty of interaction around upcoming themes, submitted and published photos and stories. Users are encouraged to leave comments, vote and submit work. You can even add contacts and start making friends. If your photo makes it into an issue than you get a free one-year subscription plus $100.
JPG’s print issues come out six times a year, but issue content is available online at all times. Users can even download PDF versions of issues for free.
