| Website | 8020solutions.com |
| Blog | steveirvine.typep... |
| @8020solutions | |
| Category | Software |
| Phone | 1.888.960.8020 |
| Employees | 25 |
| Founded | 7/04 |
| Description | Next Generation Campaign Management |
| TOTAL | $5.16M |
| VENTURE FUNDING TOTAL | $5.16M |
| Angel, 4/07 Gary Slaight Ken Tanenbaum Mark Waldman | C$1.25M |
| Series A, 8/09 Valucap Investments | C$3.65M |
80/20 Solutions is a next generation campaign management company. The company helps leading brands identify their best customers and quickly build intelligent and targeted marketing campaigns that will drive them to take action like buy more or buy more often.
The company has developed a Software-as-a-Service (SaaS) marketing platform that helps non-technical marketers create, execute, manage and track digital marketing campaigns that engage consumers on a 1:1 level in order to maximize the return on each marketing dollar. Unlike traditional campaign management platforms, 80/20 is a light-weight cloud-based platform that can be deployed in days and can allow marketers to get campaigns to market in hours.
Founded in 2004, 80/20 Solutions works with large brands like Cirque du Soleil, Virgin Mobile, Pepsi and Mars to get them in market quickly with dynamic campaigns involving digital communications (e-mail, SMS, social), promotions (contests, coupons, point programs) and loyalty (loyalty programs). The platform also offers real-time graphical analytics and simple database management tools.
