|Venture Round, 8/2009 |
80/20 Solutions is a rapidly emerging leader in enhanced 1-to-1 marketing solutions. They provide an intelligent online solution that empowers non-technical marketers to cost-efficiently manage and optimize 1-to-1 database marketing campaigns from end-to-end â€“ using real-time targeted offers and engaging communications.
Founded in 2004, 80/20 Solutions works with large brands like Cirque du Soleil, Virgin Mobile, Pepsi and Mars to get them in market quickly with dynamic campaigns involving digital communications (e-mail, SMS, social), promotions (contests, coupons, point programs) and loyalty (loyalty programs). The platform also offers real-time graphical analytics and simple database management tools.