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General Information

Offices

72Lux Inc
349 5th Avenue
New York City, NY, 10016
USA

People

Founder & CEO
Vice President of Engineering & Technology
Developer
Developer
Sales & Account Management

Funding

VENTURE FUNDING
Seed, 9/2012
$1.4M

Tags

72Lux

72Lux is a software as a service company. 72Lux’s technology enables digital publishers to sell the products featured on their websites without the user ever clicking off their site.

The products, from multiple retailers, are sold via a single, white-label checkout, allowing users to conveniently checkout wherever they find a product.

With a signed publishing network of over 75 million monthly unique visitors, the 72Lux platform is robust enough to power the largest publisher sites in the US, yet intuitive enough to be used by non-technical editorial personal. Based on the editorial content being displayed, the site easily curate and promote products within their editorial while allowing the checkout to take place on their website. 72Lux’s Shoppable technology is the solution to publishers challenges and in the heart of industries ripe for disruption.

Recent Milestones

  • Check
    72Lux added Robert Waite as Vice President of Engineering & Technology. (4/1/14)
    Posted 4/2/14 at 11:01am
  • Check
    72Lux — Bradford Shellhammer, co-founder of Fab.com joins 72Lux Advisory Board (1/22/14)
    Posted 1/22/14 at 6:04pm via businessinsider.com
  • Check
    72Lux — 72Lux Announces Shoppable Platform Expansion with Blogger, Startup, and Small Business Self-Serve Platform (11/7/13)
    Posted 11/7/13 at 9:07am via businessoffashion.com
  • Check
    72Lux — 72Lux announces launch of self-serve platform for merchants (9/5/13)
    Posted 9/5/13 at 11:22am via xconomy.com
  • Check
    72Lux — Awarded the L'Oreal Women in Digital Next Generation Award (7/17/13)
    Posted 7/24/13 at 2:24pm via lorealwomenindigital.com
  • Check
    72Lux — More Magazines Add 72Lux Online Shopping Carts (4/15/13)
    Posted 4/15/13 at 8:04am via mashable.com
  • Check
    72Lux — App to Try: Essence Magazine’s New Beauty Matchmaker powered by 72Lux (4/14/13)
    Posted 4/15/13 at 8:02am via instyle.com
  • Check
    72Lux — Teen Vogue Announces 72Lux Will be Powering Their Back-to-School Shoppable Editorial (4/12/13)
    Posted 4/12/13 at 6:41am via wwd.com
  • Check
    72Lux — 72Lux Launches Their Shoppable (TM) Technology on Time Inc's Essence Magazine (4/11/13)
    Posted 4/11/13 at 9:51am via essence.com
  • Check
    72Lux — Teen Vogue Launches Ecommerce powered by 72Lux (4/11/13)
    Posted 7/24/13 at 2:26pm via wwd.com
  • Check
    72Lux — 72Lux Launches Platform with The Wall Street Journal (11/27/12)
    Posted 11/27/12 at 1:25pm via adage.com
  • Dollar
    72Lux received $1.4M in Seed funding. (9/1/12)
    Posted 7/25/13 at 9:39am
  • Check
    72Lux — Mike Melnicki joins as CTO (6/1/12)
    Posted 6/4/12 at 10:17am
  • Check
    72Lux — 72Lux named on Entrepreneur Magazine's Top 100 Brilliant Companies for 2012 (5/29/12)
    Posted 5/29/12 at 11:33am via entrepreneur.com
  • Check
    72Lux — 72Lux Announces New Integrated Checkout SaaS (1/20/12)
    Posted 5/11/12 at 6:41am via techcrunch.com
  • Check
    72Lux — 72Lux is selected to participate in the First Growth Venture Network in New York City. (10/12/11)
    Posted 10/21/11 at 6:24pm via firstgrowthvn.com

Videos

Above:

72Lux Promo Video

Added: 1/6/14

Screenshots

72Lux screenshot
Above: Wall Street Journal's Shoppable Gift Guide a New Start for E-Commerce Push
Uploaded: 11/29/12
72Lux screenshot 72Lux screenshot 72Lux screenshot

Sources

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    firstgrowthvn.com [edit]
    techcrunch.com [edit]
    entrepreneur.com [edit]
    Citation Needed [add]
    Wall Street Journal's Shoppable Gift Guide a New Start for E-Commerce Push (adage.com) [edit]
    essence.com [edit]
    een Vogue Pumps Up Back-to-School Saturday (with 72Lux) (wwd.com) [edit]
    App to Try: Essence Magazine’s New Beauty Matchmaker (news.instyle.com) [edit]
    'Teen Vogue,' 'Essence' Magazines Add 72Lux Online Shopping Carts (mashable.com) [edit]
    L’ORÉAL NAMES TOP 3 GROUNDBREAKING DIGITAL COMPANIES LED BY WOMEN (lorealwomenindigital.com) [edit]
    TEEN VOGUE PUMPS UP BACK-TO-SCHOOL SATURDAY (wwd.com) [edit]
    72Lux Unwraps New Platform to Scale Up With More Online Merchants (xconomy.com) [edit]
    72Lux Opens Content Monetisation Platform to Bloggers and Startups (businessoffashion.com) [edit]
    Bradford Shellhammer's Next Move (businessinsider.com) [edit]
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Last Edited 4/13/14

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