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5to1

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5to1 is the only self-serve ad publishing platform that empowers advertisers and content owners to work as partners toward the common goal of ensuring relevant ad placement in the appropriate context, at the appropriate time, to the appropriate audience. By tapping the intelligence of publishers, 5to1 converts unsold inventory into programmable, sponsor-able, premium inventory. The 5to1 platform restores balance to the marketplace by returning placement and price decision-making to their rightful owners without increasing operating expenses. 5to1 is headquartered in San Francisco with offices in Los Angeles, New York and Seattle.

Recent Milestones

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• 
  5to1 was acquired by Yahoo! for $30M. (5/1/11)
  Posted 5/11/11 at 7:10pm via techcrunch.com
• 
  5to1 received $6.5M in Venture Round funding. (11/10/10)
  Posted 11/19/10 at 6:37pm via yahoo.com
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  5to1 received $1.81M in Venture Round funding. (12/10/09)
  Posted 12/10/09 at 3:52pm via sec.gov
• 
  5to1 added Tony Siconolfi as SVP of Sales. (8/1/09)
  Posted 5/19/11 at 9:38am
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  5to1 received $2.49M in Venture Round funding. (6/17/09)
  Posted 6/17/09 at 5:04pm via techcrunch.com
• 
  5to1 added Woody Benson as Director. (6/1/09)
  Posted 12/10/09 at 3:53pm
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  5to1 received $2.01M in Venture Round funding. (4/27/09)
  Posted 12/10/09 at 3:52pm via sec.gov
• 
  5to1 added John Smelzer as EVP and Co-Founder. (2/1/09)
  Posted 3/8/11 at 10:29am
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  5to1 added Mitchell Chun as CFO. (1/1/09)
  Posted 3/8/11 at 10:08am
• 
  5to1 added James Heckman as CEO/Founder. (1/1/09)
  Posted 4/27/09 at 2:12pm
• 
  5to1 added Michael Barrett as Chairman.
  Posted 4/27/09 at 2:16pm
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  5to1 added Ross Levinsohn as Co-Founder.
  Posted 4/27/09 at 2:25pm
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  5to1 added Peter Foster as Chief Revenue Officer.
  Posted 3/8/11 at 10:29am
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  5to1 added Ben Joldersma as CTO.
  Posted 3/8/11 at 10:30am
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  5to1 added Mark Stieglitz as COO, General manager.
  Posted 4/27/09 at 2:36pm
• 
  5to1 added Alok Sinha as CTO.
  Posted 9/29/09 at 12:30pm

Videos

Screenshots

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Above: 5to1.com Homepage
Uploaded: 9/24/09

Sources

1. techcrunch.com [edit]
2. SEC D (sec.gov) [edit]
3. Stealth Startup 5to1 Raises $4.5 Million With All Star Founding Team (techcrunch.com) [edit]
4. SEC D/A (sec.gov) [edit]
5. 5to1 Inc. Announces Reverse Merger and $6.5 Million Private Offering (finance.yahoo.com) [edit]