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General Information

Offices

Headquarters
155 Bovet Road, Suite 200
San Mateo, CA, 94402
USA
NY Office
535 Madison Avenue 20th Floor
New York City, NY, 10022
USA

People

CEO
VP, Sales & Business Development
VP, Ad Operations
VP, Finance & Human Resources
VP, Engineering & Chief Architect
Board Member
Board Member
Director, Marketing
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Funding

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4INFO

4INFO is a leading mobile technology company enabling brand advertisers to unlock the power of mobile to achieve ROI that matters most – sales lift at the cash register. 4INFO’s proprietary patent-pending mobile technology has tied 152 million mobile devices to 101 million U.S. households.

4INFO’s flagship product, AdHaven Bulleye, enables advertisers to target consumers on their mobile devices with the same precision as online and direct mail advertising. AdHaven Bulleye facilitates 1-to-1 consumer targeting by anonymously matching mobile device data to household-level purchase data, providing the ability to measure actual sales results from mobile ad spending.

Many advertisers are unaware that it is possible to measure the sales lift generated by a mobile advertising campaign. With AdHaven Bulleye and the brand’s sales data, such measurement is possible.

Launched in March 2013, 4INFO’s AdHave Bullseye has already powered mobile ad campaigns for more than 75 national brands with impressive accuracy and results: sales increases between 5% and 20%, return on ad spending (ROAS) averaging 382% and as high as 600%, and market share increases at the expense of competitors.

4INFO collaborates with the most trusted third-party data providers of purchase and lifestyle data, including Acxiom, Nielsen and Nielsen Catalina Solutions. This makes it possible to target advertising based on the highest quality and most comprehensive data available.

• 30 billion impressions/month

• 101 million households

• 152 million devices

• 6 data partners

• More than 5,000 available segments

• Platforms: Mobile Web, mobile app, online Web

Unlike its competitors, 4INFO does not rely on metrics such as clicks, taps, downloads or store visits to justify a mobile ad spend.

4INFO’s national brand advertisers have seen up to a 600% return on their mobile ad spend, increasing confidence among brand advertisers to dedicate a larger percentage of the ad budget to mobile. In fact, an August 2013 survey of US marketers conducted by Nielsen and the Association of National Advertisers indicated budgets allocated to multiscreen campaigns will increase to 50% by 2016, from 20% this year.

Recent Milestones

  • Check
    4INFO — #Google partnering w/#Acxiom & #DataLogix (4INFO partners) to track when customers use loyalty rewards cards or redeem other offers. (4/14/14)
    Posted 4/15/14 at 4:17pm via businessinsider.com
  • Check
    4INFO — 4INFO launched a new mobile offering for the SMB (Small and Mid-Sized Businesses) market in partnership with Acxiom. Mobile Advertising Campaigns start as low as $297 via MyAcxiomPartner.com . (4/2/14)
    Posted 4/10/14 at 11:13pm
  • Check
    4INFO — Simplify crosschannel campaign targeting & delivery by evaluating campaign performance based on sales rather than clicks or other forms of engagement. (4/2/14)
    Posted 4/15/14 at 12:58pm via destinationcrm.com
  • Check
    4INFO — 4iNFO chose Rackspace for east coast expansion & DevOps support. (2/15/14)
    Posted 4/10/14 at 11:12pm
  • Check
    4INFO — Starcom MediaVest Group, Acxiom and 4INFO partner, looking forward to further innovations in delivery and measurement of cross-channel advertising. (12/5/13)
    Posted 4/11/14 at 6:56pm via 4info.com
  • Check
    4INFO — 4INFO Partners with Acxiom to Provide Consumer Brands Advanced Mobile Advertising Precision and Measurement. including the ability to measure results where it counts — at the cash register. (8/13/13)
    Posted 4/11/14 at 6:46pm via 4info.com
  • Dollar
    4INFO received $8M in Series E funding. (8/4/13)
    Posted 5/14/13 at 9:54am via finsmes.com
  • Check
    4INFO added Mark Miller as Director, Systems Operations. (7/15/13)
    Posted 3/29/14 at 11:47pm
  • Check
    4INFO — Linkable Networks Announces Partnership with 4INFO Enhancing Mobile Advertising Functionality. (7/10/13)
    Posted 4/11/14 at 6:52pm via linkablenetworks.com
  • Check
    4INFO — Catalina and 4Info Offer a Glimpse into the Future of Mobile Advertising (7/3/13)
    Posted 4/16/14 at 8:00am via internet2go.net
  • Dollar
    4INFO received $4.29M in Venture Round funding. (4/1/13)
    Posted 10/22/13 at 1:47am
  • Check
    4INFO — 4INFO partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. (11/14/12)
    Posted 4/11/14 at 6:58pm via adoperationsonline.com
  • Check
    4INFO — Avidbank Corporate Finance provided a $5 million line of credit to 4INFO. (10/17/12)
    Posted 4/11/14 at 7:04pm via pehub.com
  • Dollar
    4INFO received $14M in Series D funding. (10/27/11)
    Posted 10/13/11 at 9:23pm via techcrunch.com
  • Check
    4INFO added Tim Jenkins as CEO. (9/1/11)
    Posted 9/26/12 at 6:26pm
  • Check
    4INFO — 4INFO and Datalogix Partner to Deliver Purchase-Based Mobile Audiences to Brand Advertisers. (7/7/11)
    Posted 4/11/14 at 6:49pm via reuters.com

Videos

Screenshots

4INFO screenshot
Above: 4INFO Screenshot -- #1
Uploaded: 3/31/14
4INFO screenshot 4INFO screenshot 4INFO screenshot
4INFO screenshot 4INFO screenshot

Products

AdHaven Bullseye
AdHaven Bullseye for CRM
AdHaven Bullseye for New Movers
AdHaven Fundamentals
AdHaven Location
AdHaven® Bullseye™ HyperLocal
AdHaven® Bullseye™ MultiScreen
PubStream & 4INFO Messaging Gateway
SMS Publishing & Mobile Marketing

Traffic Analytics

Quantcast

Livegraph

Compete

4info

Sources

  1. techcrunch.com [edit]
  2. venturebeat.com [edit]
  3. techcrunch.com [edit]
  4. 4INFO Raises $20 Million For Ad-Supported Texting Campaigns (moconews.net) [edit]
  5. Mobile Advertising Company 4INFO Raises $14M From Paul Allen’s Vulcan Capital And Others (techcrunch.com) [edit]
  6. VC Funding: Q2 2013 source [edit]
  7. 4INFO Raises $8M in Funding (finsmes.com) [edit]
  8. 4info acquires mobile advertising startup Butter (mobile.venturebeat.com) [edit]
    Citation Needed [add]
    Citation Needed [add]
    4INFO Partners with Acxiom to Provide Consumer Brands Advanced Mobile Advertising Precision & Measurement (4info.com) [edit]
    4INFO and Datalogix Partner to Deliver Purchase-Based Mobile Audiences to Brand Advertisers (reuters.com) [edit]
    Linkable Networks Announces Partnership with 4INFO Enhancing Mobile Advertising Functionality (linkablenetworks.com) [edit]
    Starcom MediaVest Group, Acxiom and 4INFO = 1:1 Mobile Advertising at Scale (4info.com) [edit]
    4INFO and TRUSTe Partner to Protect Mobile Consumer Privacy (adoperationsonline.com) [edit]
    Nielsen Catalina Solutions & 4INFO Form Alliance to Launch Mobile Advertising Measurement Services (nielsen.com) [edit]
    Avidbank Corporate Finance Provides Credit Line to 4INFO (pehub.com) [edit]
    4INFO Launches AdHaven Bullseye MultiScreen (Video Interview) (destinationcrm.com) [edit]
    Google partnering w/Acxiom & DataLogix to track when customers use loyalty rewards cards or redeem other offers (businessinsider.com) [edit]
    Catalina and 4Info Offer a Glimpse into the Future of Mobile Advertising (internet2go.net) [edit]
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Last Edited 4/17/14

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