| Website | 2thinknow.com |
| @2thinknow | |
| Category | Other |
| Phone | +61399352927 |
| Employees | 4 |
| Founded | 8/06 |
| Description | Innovation Agency |
2thinknow has world’s largest cities data set to find and measure global economic opportunities in the innovation economy.
The company have created processes, algorithms, metrics and data tools that make it possible to measure, compare and change economic performance at the cities level. in this process they have used web technology to research and build a larger database of cities data from lean operations.
Cities house 50% of the world’s population, but data available is primarily national. According to their website, the firms clients and prospects include city government bodies in Asia, Canada, Europe and USA; and companies like NEC and others. The firm set up the Innovation Cities Program, free Innovation Cities Index and City Benchmarking Data program to grow the market penetration for innovation in cities.
Competitors include a stalled World Bank project, and Economist and Mercer data projects. These projects are not the core business of their operations. And in all cases their data collection size is smaller, and their cost of collecting data higher (estimate 350%).
According to LinkedIn, the Executive Director of the firm, Christopher Hire, an has a diverse 13 years as a consulting analyst across government, infrastructure, finance, banks, city government and others, most of those growing a start-up firm, simple, that was scaled back before the GFC.
The firm is based in Australia, but is looking to set-up a East & West Coast office in lat 2011/early 2012, and is seeking further angel or VC funding according to their website. The purpose of this is to expand marketing operations and secure customers.
In terms of collaboration, the firm also has a in production networked data model that allows data to be retained within 2thinknow, when external staff and partners are brought in. And numerous method to leverage its extensive IP that is wholly owned and licensed by the firm.
2thinknow was the first firm to use the term innovation agency in 2006, and has been largely funded by founder(s) as they developed the cities data technology over the 4 year period.
The firm can be contacted via the 2thinknow website.
