| Acquired by | WPP |
| Price | $649M |
| Date | 5/08 |
| Terms | Cash |
| Website | 247realmedia.com/... |
| Category | Advertising |
| Phone | +1-212-231-7100 |
| Employees | |
| Founded | 1995 |
| Description | Advertisement Company |
24/7 Real Media brings the science of digital marketing to advertisers and publishers around the world. Their two core products are Open AdStream and Decide DNA.
Open AdStream is an ad management platform that integrates web analytics, comprehensive behavioral targeting and rich media, while allowing customers to manage inventory, contracts and all of their campaigns.
Decide DNA generates your keyword lists, manages and optimizes your bids across multiple engines, and then provides you with true global views that make reporting easy. The product goes beyond the big three search engines and helps their customers reach global markets and gives them the ability to regionalize their campaigns anywhere in the world. They support multiple currencies and languages. So, if you want to reach consumers in Korea or Japan, you don’t have to worry about currency conversions or local language support, Decide DNA takes care of that for you.
The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.
