|Description||Teleshopping Auction Channel|
1-2-3.tv is Germany’s first Teleshopping Auction Channel selling products via TV and online www.1-2-3.tv.
Founded in 2004 by Henning Schnepper and Dr. Andreas Büchelhofer, 1-2-3.tv has as of December 2011 1.4 Mio. registered users and 1.0 Mio. customer in Germany and Austria. 1-2-3.tv reaches 26 Mio. TV Homes via satellite and cable and broadcasts daily 20 hours live. In 2010 the company reached 100 Mio. Euro in revenues, 26% of sales are made online via livestream and fixed price offers. 1-2-3.tv has a unique auction model and sells products in the categories of jewelry & watches, household, beauty & wellness, fashion, DIY, techniques, collectables, sport & games.
1-2-3.tv is VC backed, main investors are Target Partners, Cipio Partners, Wellington Partners and Iris Capital.