| Website | adaptiveblue.com |
| Blog | blog.adaptiveblue... |
| Category | Web |
| Phone | 201-788-9030 |
| Employees | 6 |
| Founded | 2/06 |
| Total | $6.02M |
| Series A, 2/07 Union Square Ventures | $1.5M |
| Series B, 10/08 Union Square Ventures Biltmore Ventures | $4.52M |
AdaptiveBlue develops personalization technologies that leverage semantics and attention. Founded in February 2006 by Alex Iskold, the company launched its first product, the smart browsing extension called BlueOrganizer, at the DEMOFall 2006.
BlueOrganizer is a Semantic Web technology which focuses on improving the browsing experience. Unlike the traditional approaches that advocate annotating pages with meta data, BlueOrganizer leverages information that already exists inside the pages today. With BlueOrganizer users interact with things like books, music and movies and experience the power of personalized contextual shortcuts.
Followed the launch, the BlueOrganizer was selected by Mozilla as one of the recommended add-ons for Firefox. AdaptiveBlue has raised a series A led by Union Square Ventures in February of 2007. The company currently has 6 employees located all over the world - New York City, DC area and even Paris.
AdaptiveBlue’s second product, SmartLinks, bring the power of context, semantics and shortcuts to the blogs and social network profiles. SmartLinks are new kinds of links that point to things instead of pages and help people get to the relevant information faster.
AdaptiveBlue aims to launch additional Semantic Web technologies later this year and more in 2008. All of these technologies focus on pragmatic, people-oriented usage of semantic information.
| Website | adaptiveblue.com |
| Blog | blog.adaptiveblue.com |
| Launch Date | January 1, 2008 |
BlueOrganizer is a Semantic Web technology which focuses on improving the browsing experience. Unlike the traditional approaches that advocate annotating pages with meta data, BlueOrganizer leverages information that already exists inside the pages today. With BlueOrganizer users interact with things like books, music and movies and experience the power of personalized contextual shortcuts.
For example, when looking at a movie on Amazon, the user can instantly add it to her Netflix queue; when looking at a music album on AOL music, the user can instantly create a Pandora station for this artist; when reading about a wine in Wine Spectator the user can lookup wines with similar taste on Wine.com.
The BlueOrganizer automatically personalizes the shortcuts based on the user’s browsing history, so that the shortcuts are not only contextual, but also always relevant.
The contextual shortcuts work on pages, links, images and text. The text menu automatically detects the current context based on the analysis of the surrounding paragraphs and offers a set of most appropriate contextual shortcuts.
BlueOrganizer brings out simple, yet powerful aspects of Semantic Web - getting to relevant information faster.
| Website | adaptiveblue.com/smartlinks.html |
| Blog | blog.adaptiveblue.com |
| Launch Date | January 1, 2008 |
AdaptiveBlue’s second product, SmartLinks, bring the power of context, semantics and shortcuts to the blogs and social network profiles. SmartLinks are new kinds of links that point to things instead of pages and help people get to the relevant information faster.
BlueOrganizer users can create SmartLink from any page or a set of pages. A single link is designed to work inside a blog post, while lists are meant to be used in blog sidebars.
Any reader who comes to the page, regardless of the browser, is able to get a set of contextual shortcuts. For example, the SmartLink to the latest Norah Jones’s album would let the reader look up more albums by the same single on Amazon, create a station on Pandora or find similar artists on Last.fm.
SmartLinks bring semantics to the very atom of the web - the link. By making links point to things instead of pages, each SmartLinks lets the users get to the related information faster.
