Acquired Organization:

  • Datalogix Datalogix uses digital media and offline purchasing data to provide analytics and meaningful insights to marketers.

Acquiring Organization:

  • Oracle Oracle is an integrated cloud application and platform services that sells a range of enterprise information technology solutions.
  • Announced Date Dec 22, 2014
  • Acquisition Type Acquisition
  • Price $1.2B
  • Acquisition Status Complete
  • Disposition of Acquired Organization Separate Entity